Technical Data

File Uploading

Uploads should be under 200 MB and have file names that are clear and descriptive.
Images should be a minimum of 72dpi.

PLEASE DO NOT SEND SAMPLES THIS YEAR. ALL JUDGING WILL BE DONE ON DIGITAL ASSETS.

Within the FAB Entry system, your ‘profile’, accessed from the top menu bar, is where your details and information, and all your entries and files are held.

To upload files, select ‘Files’ from the profile dropdown and create a new folder, giving it the ‘Title of Entry’ you used when adding entry information.

Click on the folder. Within the folder, upload the images, PDFs, videos etc that correspond to the entry.

All standard file formats are supported. The most common ones are listed below:
.pdf, .jpeg, .png, .gif, .mp4, .mov, .webm, .ogg, .mp3, .ai, .eps, .tiff, .sketch, .psd, .doc, .docx, .ppt, .pptx, .xls, .xlsx, .csv, .rtf, .zip

The following special characters are not supported:
? [ ] / \\ = < > : ; , ‘ ” & $ # * ( ) | ~ ` ! { } % + {space}

TV & Cinema

Upload files in MP4 format directly to the FAB Entry system.
(Or alternatively provide files for download via FTP / youSENDit / WeTransfer, etc. + Summary of Project).

Radio

Upload files directly to the FAB Entry system.
(Or alternatively provide files for download via FTP / youSENDit / WeTransfer, etc. + Summary of Project).

Press / Print

Upload video files / images directly to the FAB Entry system.
(Or alternatively provide files for download via FTP / youSENDit / WeTransfer, etc. + Summary of Project).

Poster / Outdoor & Ambient Media / Photography

Upload video files / images directly to the FAB Entry system.
(Or alternatively provide files for download via FTP / youSENDit / WeTransfer, etc. + Summary of Project).

Packaging

Upload images directly to the FAB Entry system.
(Or alternatively provide files for download via FTP / youSENDit / WeTransfer, etc. + Summary of Project).

A packaging execution is a single entry, i.e. a single pack. A packaging range is for a series / line within the same range.

Brand Redesign

Upload images directly to the FAB Entry system.
(Or alternatively provide files for download via FTP / youSENDit / WeTransfer, etc. + Summary of Project).

Images showing Before and After MUST be provided.

Logo

Upload images directly to the FAB Entry system.
(Or alternatively provide files for download via FTP / youSENDit / WeTransfer, etc. + Summary of Project).

Interiors / Retail Environment

Upload images / video files directly to the FAB Entry system.
(Or alternatively provide files for download via FTP / youSENDit / WeTransfer, etc. + Summary of Project).

Brand Identity

Upload images / video files directly to the FAB Entry system.
(Or alternatively provide files for download via FTP / youSENDit / WeTransfer, etc. + Summary of Project).

Concept Design & Packaging

(Only for Unpublished / Non-Commercial Jobs)

Upload images / video files directly to the FAB Entry system.
(Or alternatively provide files for download via FTP / youSENDit / WeTransfer, etc. + Summary of Project).

Direct

Upload images / video files directly to the FAB Entry system.
(Or alternatively provide files for download via FTP / youSENDit / WeTransfer, etc. + Summary of Project).

Collateral & POS / POP / Guerilla Marketing

Upload images / video files directly to the FAB Entry system.
(Or alternatively provide files for download via FTP / youSENDit / WeTransfer, etc. + Summary of Project).

Sales Promotion

Upload images / video files directly to the FAB Entry system.
(Or alternatively provide files for download via FTP / youSENDit / WeTransfer, etc. + Summary of Project).

Mobile Apps & Sites

Upload video of app / site demonstration directly to the FAB Entry system.
(Or alternatively provide files for download via FTP / youSENDit / WeTransfer, etc. + Summary of Project).

Online Advertising & Online Marketing

URL pointing to ad(s) or upload files directly to the FAB Entry system.
(Or alternatively provide files for download via FTP / youSENDit / WeTransfer, etc. + Summary of Project).

Mobile Marketing / Advertising

Upload video files / images directly to the files directly to the FAB Entry system.
(Or alternatively provide files for download via FTP / youSENDit / WeTransfer, etc. + Summary of Project).

Please include all appropriate files for any active links.

Viral

Upload viral video files directly to the files directly to the FAB Entry system.
(Or alternatively provide files for download via FTP / youSENDit / WeTransfer, etc. + Summary of Project).

Integrated

Upload video files / images directly to files directly to the FAB Entry system.
(Or alternatively provide files for download via FTP / youSENDit / WeTransfer, etc. + Summary of Project).

Please try and keep the Integrated Film under 3 minutes.

Branded Content / Branded Entertainment

Upload video files / images directly to the files directly to the FAB Entry system.
(Or alternatively provide files for download via FTP / youSENDit / WeTransfer, etc. + Summary of Project).

Social Media / Social Business

URL pointing to the project or upload video files / images directly to the files directly to the FAB Entry system.
(Or alternatively provide files for download via FTP / youSENDit / WeTransfer, etc. + Summary of Project).

Best Use of Technology

(Including AI, AR, VR, IoT, Connected Devices. etc.)

Upload images / video files directly to the FAB Entry system.
(Or alternatively provide files for download via FTP / youSENDit / WeTransfer, etc. + Summary of Project).

Please include all appropriate files for any active links.

Best Use of Media

(Including Innovation, Creative Use, Effectiveness, Content or Bravery)

Upload video files / images directly to the FAB Entry system.
(Or alternatively provide files for download via FTP / youSENDit / WeTransfer, etc. + Summary of Project).

Experiential

Upload video files / images directly to the FAB Entry system.
(Or alternatively provide files for download via FTP / youSENDit / WeTransfer, etc. + Summary of Project).

Influencer Marketing

URL pointing to the project or upload video files / images directly to the FAB Entry system.
(Or alternatively provide files for download via FTP / youSENDit / WeTransfer, etc. + Summary of Project).

Shopper Marketing

Upload images / video files directly to the FAB Entry system.
(Or alternatively provide files for download via FTP / youSENDit / WeTransfer, etc. + Summary of Project).

Effectiveness Awards

You may only enter The FAB Effectiveness Awards if you are comfortable your project has met a good creative standard and / or been shortlisted locally.

For Advertising Effectiveness Entries please submit:

1. Campaign Objectives
2. Strategy for achieving the above objectives – describe how all the elements of your project/campaign interact with and complement one another in order to engage your target market.
3. Detail what part media planning played in engaging your target market: Evidence of how successfully the objectives were achieved. Please include third-party verification where possible: Return on Investment.

For Design Effectiveness Entries:

Upload images / video files directly to the FAB entry system + Sales Results, Return on Investment with specific details on how Design played a role in achieving these results.

We deliberately do not have a word count. We would like you to tell your story, the way you would like to.

To Enter Effectiveness:

Upload images / video files directly to the FAB entry system to support the entry.
Your write up should include: Brief / Strategy / Results and specifically impact of Design on Sales OR Advertising on Sales. Kindly include Sales Results.

You may copy / paste from a word doc into the entry form or upload .pdf or a .doc / .docx

All Jury Decisions are FINAL Our Judging Panel chooses The Finalists and Winners and their decisions are Final.

Jury Panels may choose to Award in several categories or may choose to Award in only a few. Judges will have the final say on maintaining high standards for the year.