We collaborated with experts who manufacture exquisite hand-crafted material from recycled packaging. By using waste to create our prestigious awards, we hope we can change people’s perceptions around recycled materials and unlock their hidden potential – turning rubbish into beauty. We hope it will find a proud place within your offices or homes.

It recognises the critical contribution that outstanding creative work makes to building brands, it identifies and rewards the leading practitioners from over sixty countries, and it acknowledges their contribution to their Clients and their Agencies.
Now in its Twenty-Eighth year, The FAB Awards has taken entries from many Clients, every leading Agency Network, Design Consultancies and many important Challenger Agencies from over 60 countries around the world.
The FAB Awards Agency of the Year for 2025 was BBDO New York and Design Agency of the Year was won by Design Bridge and Partners and other FAB Awards went to countries from around the world. The 27th FAB Awards show hosted at The Brighton and Hove Seafront on 5th June, 2025.
The FAB Brand of the Year Award was won by PepsiCo, who took home several FAB (Gold) Awards FAB (Silver) Awards and a FABulous ( Best in Show )
There is still no other International Awards program which shares our focus, and the FAB Awards continues to offer Agencies and their Clients a unique opportunity.
The FAB Brand of the Year Award, as well as the FAB Agency of the Year Award, will be supported by MarComm News.

We have a refreshed identity and new set of FAB awards for 2020. Just as the identity reflects the transformation of food and beverage brands, our new awards themselves are transformed from food and beverage packaging.
Many thanks go to:






Zoe Green is the Co-founder and Executive Creative Director of Co-Partnership, a specialist brand design agency established in 2011 on a simple belief: the strongest brands are built in partnership.
She leads an international team of creative minds who unite to solve complex problems for some of the world’s most recognised food and drinks businesses.
As a judge, Zoe looks for relevant ideas and execution that resonate with their audience, not just the designer. Brand storytelling that brings emotion, combined with clarity and craft in equal measure. As a director, she believes that the best work often comes from balancing the needs of the brief with a bit of rule breaking, as that’s where the gold lies.
She’s excited to see and award the best work our industry has to offer.
×Matt is the Executive Creative Director and Co‑Founder of Thirst, which he launched in 2015 to redefine how drinks connect with culture. Since then, he’s led work that fuses striking brand worlds, multi‑channel campaigns, and unforgettable experiences for global names like Remy Cointreau, Diageo, and Carlsberg Group.
He’s a champion for big ideas and beautiful execution, pushing the studio to go further with every brief – creatively, strategically, and culturally. As a leader, he’s built a team that shares his hunger for originality, and a creative culture rooted in high standards, freedom, and brave thinking.
Relentless in his pursuit of brilliance, Matt ensures every project doesn’t just stand out – it sets the standard.
An FMCG Powerhouse, her specialism lies within branding and packaging design, with a strong interest in showcasing strategic thinking and brand storytelling. She’s worked across a broad selection of brands – from start-ups brimming with personality, to iconic household names looking to rediscover their heritage and identity.
Projects have included brand worlds for Heineken and Britvic, to portfolio redesigns for Richmond’s, Ginsters and McVitie’s.
Still a hands-on creative, Lottie champions craft, skill and teamwork and is passionate about supporting the next generation of talent.
×Kristen Shenk, Founder and Creative Director of MLTI NYC.
Kristen is deeply versed in the beverage industry, having worked extensively with Pepsi, including her most recent published work on Lipton Fusions.
She is also slated to appear on the cover of the upcoming issue of Branders Magazine, set to launch at the end of the year.
×Luke is the Founder and Creative Director of Pencil Studio.
Alongside his team, he creates purpose-driven work shaped by the belief that great ideas start with curiosity, doodling, and hands-on experimentation long before they reach the Mac. This process-led approach has helped Pencil Studio deliver thoughtful, effective design across a wide range of projects and industries.
With more than 25 years of experience in the design industry, Luke has built a reputation for creative leadership and craft.
His work has been recognised with over 70 international design awards, reflecting a career defined by originality, rigour, and impact.
×With over 20 years’ experience in the brand and packaging design industry, Abi has, until now, been somewhat of an unsung hero at Brandon Consultants. Until now!
Learning her craft at renowned global design agencies including Elmwood, Brand Union, and Landor in the UK and Middle East, in 2012 Abi and Richard Taylor set up Brandon in their terraced cottage attic on the outskirts of Halifax.
Since then, their business of two has grown into a multi-disciplinary team of 45+ people with studios in Manchester and London, counting Coca-Cola, Kimberly-Clark, Paulig Group, PizzaExpress, IE Business School, Caudwell Children, and GroceryAid amongst current clients.
×Agatha Blazey is a Senior Designer at award-winning strategic brand and packaging design agency B&B studio.
During her time at the studio, she has worked across a broad spectrum of brands, including Yeo Valley, REAL and Ice Cream Union.
A three-time D&AD New Blood Pencil recipient, Agatha brings an idea-led approach rooted in strong conceptual thinking and meticulous craft, with a particular focus on building brands that feel fresh, relevant and distinctive at shelf.
×Ellen Moriarty is an associate creative director at Taxi Studio, bringing over a decade of brand-building experience and a bold vision for what’s next.
Since joining Taxi in 2025, Ellen has been driving transformative work for global icons, such as Coca-Cola, as well as other leading brands, with big ambitions to help shape the studio’s next wave of design that resonates and endures.
Before Taxi, Ellen spent eight years at Jones Knowles Ritchie, where she honed her craft in concept development, art direction and strategy. There, she worked across a range of legacy and challenger brands and helped lead the rebrand of the RSPCA — modernising the charity’s identity and ensuring its relevance for future generations.
Ellen thrives at the intersection of creativity and problem-solving, blending strategic insight with design excellence.
A collaborative leader with a passion for crafting distinctive brands, she is passionate about creating meaningful work that connects deeply with people and endures in culture.
×Adam Swan, Co-Founder and Creative Partner at independent creative agency Derek&Eric.
A former Design Director at JKR, Adam spent over a decade shaping global brands including PepsiCo, Tropicana, Miller Harris and Chapel Down, with work recognised by D&AD, The One Show and Clio.
While at JKR, he oversaw the Pepsi account globally, which took him to NYC to build a team for the US redesign of Tropicana where he worked closely with Alex Stewart, with whom he ended up co-founding Derek&Eric.
Adam’s extensive experience across global brands and award-winning creative gives him a solid perspective on design excellence and innovation.
He combines strategic insight with a deep understanding of how branding resonates with consumers.
×Laurence Bendjenad specializes in consumer branding and packaging.
With over 20 years of experience, her expertise spans concept development, structural design, and graphics, which she uses to inspire her team to craft innovative design solutions. She focuses on how branding and design can define consumer brands and effectively communicate their values through cohesive, memorable experiences.
Before joining Lonsdale in 2016, Laurence was Creative Director at Dragon Rouge Paris, following a successful tenure as Creative Director at Dragon Rouge New York.
Earlier in her career, Laurence managed large-scale rebranding projects across a range of industries at CBA in Paris and San Francisco. She has collaborated with prominent clients, including L’Oréal, Colgate-Palmolive, Heineken, Unilever, Lipton, and Harry’s Bread.
Laurence is a graduate of Creapole in Paris and has received numerous accolades for her work, including Graphic Design USA awards for Jay Street Coffee and Vitamin Shoppe.
In recognition of her expertise, she has served as a judge at the Club des Directeurs Artistiques and more recently at the 2024 and 2025 PAC Global Awards in the International Brand Marketing division.
×Holly Hallam, Co-Owner of award-winning agency DLSM Studio (formally DesignLSM) has been responsible for leading the business into new territories; spearheading the studio’s strategy service whilst driving the team to create exceptionally inspiring luxury and lifestyle brands and spaces that push the boundaries of design.
Developing unique brand identities and design DNA’s, Holly has worked with well-respected clients across the globe, harnessing a strategic approach to deliver engaging and immersive experiences.
×Johanna heads up Brand and Communications at HelloFresh, bringing the magic of delicious homemade dinners to tables up and down the country.
A Comms Planner at heart she started in the media agency world working on clients like Honda and Nokia before moving to Google for 11 years in a number of commercial, strategy and marketing roles.
To complete the holy trinity of agency, media owner and client side, she now leads Brand Marketing teams – starting with a stint at Candy Crush (King) and now at HelloFresh.
×David Masterman is Executive Creative Director at VCCP.
Since joining in 2018, David has been the driving force behind some of the agency’s most unforgettable and culturally resonant work. On his watch on Virgin Media O2 we’ve seen motorbike-riding cows, speedboat-driving walruses and Daisy the AI Granny.
He’s behind yodelling pizza lovers for Domino’s, setting the juice loose for Maynards and years of high-flying campaigns for easyJet. His creative leadership has helped ideas move beyond ads and into popular culture.
In a career spanning DDB, Fallon, BBH and more, David has created award-winning work for some of the world’s most iconic brands, including Audi, Ben & Jerry’s, BBC, Levi’s, Lynx, Skoda, Tango, Umbro, Volkswagen and Johnnie Walker.
His work has been recognised by all the major awards shows, including Golds at Cannes Lions, British Arrows, The FAB Awards, One Show, Kinsale and Creative Circle, and 40 D&AD Pencils.
×Olaf van Gerwen is founder and Global Creative Director of Chuck Studios, the world’s first and only global food advertising specialist.
Before starting Chuck Studios, he was a seasoned film director/ DOP of over 500 commercials in 30+ countries. He’s brought home Lions, Epica’s and Effies before specializing in food advertising.
Chuck Studios is where food goes to get famous. High speed shooting, computer controlled robotics and complex special effects are put to work to deliver taste on screens.
Being a specialist, the question soon arose on how to deliver taste in a distinctive way.
Chuck Studios now helps food brands around the globe develop a distinct Culinary Identity: a strategy that dictates the complex choices of food depiction.
Chuck Studios makes your food product a distinctive brand asset.
Chuck Studlos is headquartered in Amsterdam and has studios in Los Angeles, Berlin and London.
Olaf’s lifestyle is work hard, travel hard and party hard. He loves golden age hip-hop, and after dark he is a drum and bass DJ with his own underground nightclub Stupid.
Olaf lives in Amsterdam with his wife and Chuck Studios co-founder Ellen.
×Carl W. Jones PhD is an awarded International Creative Director, Researcher, & mentor of all that’s great about advertising.
Art Direction has been part of Carl’s DNA in Canada and Mexico where he worked on global campaigns for PepsiCo, EFEM, and Bayer, filming over 1,000 TV ads and winning over 500 awards, including Cannes Lions, and FAB.
He has also been invited to give talks on ‘Creativity’ in 13 countries such as Clio’s Asia in Shanghai; South By Southwest (SXSW) in Austin Texas; FARA in Bulgaria and at the American Academy of Advertising.
His Doctoral research into ‘Decolonising Advertising’ has been published in academic journals in a variety of languages, and Carl has taught ‘Advertising & PR’ to thousands of students from across the Globe.
Carl’s years of experience as a creative director combined with his research into the advertising process, brings an invaluable view to the jury process.
×Our Panel of Judges are well selected and represent the design, advertising, digital, direct and packaging industries, highly experienced, respected and qualified in their field.
The FAB Awards are also judged by members of the client side. Judging will take place by International Juries in the UK during the months of April and May. Judging usually takes 3 weeks. All nominated entrants will be notified shortly after the judging and the winners will be announced ONLY at the Awards Ceremony.
The Jury for The 28th FAB Awards in 2026