We collaborated with experts who manufacture exquisite hand-crafted material from recycled packaging. By using waste to create our prestigious awards, we hope we can change people’s perceptions around recycled materials and unlock their hidden potential – turning rubbish into beauty. We hope it will find a proud place within your offices or homes.
It recognises the critical contribution that outstanding creative work makes to building brands, it identifies and rewards the leading practitioners from over sixty countries, and it acknowledges their contribution to their Clients and their Agencies.
Now in its Twenty-Seventh year, The FAB Awards has taken entries from many Clients, every leading Agency Network, Design Consultancies and many important Challenger Agencies from over 60 countries around the world.
The FAB Awards Agency of the Year for 2024 was BBDO New York and Design Agency of the Year was won by Design Bridge and Partners and other FAB Awards went to countries from around the world. The 26th FAB Awards show was supported by and hosted on YouTube.
The FAB Brand of the Year Award was won by PepsiCo, who took home a FAB (Gold) Award and several FAB (Silver) Awards.
There is still no other International Awards program which shares our focus, and the FAB Awards continues to offer Agencies and their Clients a unique opportunity.
The FAB Brand of the Year Award, as well as the FAB Agency of the Year Award, will be supported by MarComm News.
We have a refreshed identity and new set of FAB awards for 2020. Just as the identity reflects the transformation of food and beverage brands, our new awards themselves are transformed from food and beverage packaging.
Many thanks go to:
Carla is an award-winning creative with over 14 years of experience working with national and global brands like Anheuser-Busch, Oreo, Bloomberg Media, McDonald’s, Tylenol and JBL.
Her work spans nontraditional and traditional media – from creating a TikTok challenge featuring Giannis Antetokounmpo garnering almost 8 billion views, to publishing the book, “If Animals Could Talk,” that went viral and was featured on The Huffington Post, People, Mashable, Refinery 29, and the Daily Mail, among other publications. Carla’s work has been recognized by Cannes Lions, the One Show, Webbys, and her book was an Amazon best-seller.
With a background in painting and fine art, she brings a unique and unexpected perspective when approaching any project. Her passions include contemporary art, fresh pastries and her rescue dog Rufus.
×Magnus is a creative director with over two decades of experience that hasn’t dulled his passion for ideas. In that time he has worked in almost every sector and every medium from film, press, social and digital right down to cardboard turtles and paper bottle openers (it can be done). He was one of Oliver’s first CDs and since joining in 2014 has been fortunate enough to help the agency win its fair share of awards across all the major festivals, including a few FABS.
Old school in his thinking – in that idea is still everything – but excited to see what the new wave of AI brings.
×Carl W. Jones is an awarded International Creative Director, Researcher, & Mentor of all that’s great about advertising.
Art Direction has been part of Carl’s DNA in Canada and Mexico where he worked on global campaigns for major brands such as PepsiCo and Bayer winning a few FAB awards along the way. He has also been invited to give talks on ‘Creativity’ in 12 countries such as Clio’s Asia in Shanghai, and recently at the American Academy of Advertising. His research has been published in academic journals and Carl has taught ‘advertising/PR message creation’ to hundreds of students from Canada, USA, Mexico, China and UK.
His years of experience as a creative director combined with Carl’s research into the advertising process will bring an invaluable view to the jury process.
×Our Panel of Judges are well selected and represent the design, advertising, digital, direct and packaging industries, highly experienced, respected and qualified in their field.
The FAB Awards are also judged by members of the client side. Judging will take place by International Juries in the UK during the months of April and May. Judging usually takes 3 weeks. All nominated entrants will be notified shortly after the judging and the winners will be announced ONLY at the Awards Ceremony.
The Jury for The 26th FAB Awards in 2024
With 22 years in the design realm, Bronwen boasts collaborations with global titans like Unilever and Campari, as well as impactful organizations such as Cancer Research UK. Honored with accolades from D&AD, DBA, and the Pentawards, her rich experience includes stints at JDO, Brandhouse, and Coley Porter Bell. Merging strategic thinking with captivating design, Bronwen crafts distinctive brand narratives that leave a lasting impression.
×Martin Fresle is an award-winning Associate Creative Director with over a decade of experience working in brand design. With extensive global experience across all areas, including brand, digital, corporate and packaging design, working with clients like Nestlé, Nestlé Health Science, Tim Hortons, Huggies, Lidl and EasyJet.
×Elizabeth is a Design Director at Elmwood Singapore.
With over 12 years of experience in the design industry, she has honed her expertise in brand identity, FMCG and 360 experiences. As a dedicated storyteller and aspiring scribbler, Elizabeth’s mission is to unite insights and local sensibilities with global design aesthetics. Passionate about redefining and creating beauty brands, Elizabeth brings innovation and elegance to her projects. Her multidisciplinary background and wealth of experience grant her a fresh perspective, ensuring exceptional outcomes in every endeavour.
×Poppy graduated with a first-class degree in graphic design from Kingston University. Winning the D&AD New Blood Award opened the door to her first role as a designer at the iconic London brand agency, Lewis Moberly.
Poppy moved to Pearlfisher to be Design Director and creative lead across food, drink, beauty and personal care brands, where she ran intricate and global projects alongside nurturing the agency’s talent. In both roles, Poppy’s designs have won D&AD Awards, DBA Effectiveness Awards, FAB Awards and Pentawards, to name a few.
Her favourite projects cover brand creations and redesigns for the likes of Waitrose, Taylors of Harrogate, Josh Wood, Boots Botanics and Jo Loves (by Jo Malone).
At Popp Studio, she sets the creative vision for an eclectic range of clients, including innovators like Creative Nature, Be:Loved, and Lifelong, and established brands with a devoted following, including Desperados, Dishmatic, and Fleur of England.
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