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Technical Data

Uploads that are over 62 MB and have file names with abbreviations mentioned below will sadly fail (please refrain from using ‘-_,()”/\.!@%&*$#{}[]<>?;: in your file name).

Complete the Entry Form ONLY and Press Submit so that all your information has been saved
Then, return to the form and ADD Images / Movie Files etc. Please ensure that File Names are “Clean” and under 62 MB each

TV & Cinema Upload

Files in MP4 format directly to the FAB entry system online OR provide files for download via FTP / youSENDit / WeTransfer, etc. Please ensure that each individual file is under 62 MB and that you do not use abbreviations, dashes, commas, apostrophes etc. in your file name. Uploads that are over 62 MB and have file names with the mentioned abbreviations will sadly fail.

Radio Upload

Files directly to the FAB entry system online OR provide files for download via FTP / youSENDit / WeTransfer, etc. Please ensure that each individual file is under 62 MB and that you do not use abbreviations, dashes, commas, apostrophes etc. in your file name. Uploads that are over 62 MB and have file names with the mention abbreviations will sadly fail.

Press / Print

Upload movie file/images to our website OR provide files for download via FTP / youSENDit / WeTransfer, etc. (image size minimum of 72dpi)

Poster / Outdoor & Ambient Media / Photography

Upload movie file / images to our website OR provide files for download via FTP / youSENDit / WeTransfer, etc. (image size minimum of 72dpi)

Packaging

Sample of actual pack(s), OR upload images to our website as directed OR provide files for download via FTP / youSENDit / WeTransfer, etc. (image size minimum of 72dpi)

A packaging execution is a single entry, i.e. a single pack. A packaging range is for a series / line within the same range.

Brand Redesign

Sample of actual pack(s), OR upload images to our website as directed OR provide files for download via FTP / youSENDit / WeTransfer, etc. (image size minimum of 72dpi)

Images and /or packs of Before and After MUST be provided.

Logo

Upload images to our website as directed OR provide files for download via FTP / youSENDit / WeTransfer, etc. + Summary of Project. (image size minimum of 72dpi)

Interiors / Retail Environment

Upload images / movie file to our website as directed OR provide files for download via FTP / youSENDit / WeTransfer, etc. + Summary of Project. (image size minimum of 72dpi)

Brand Identity

Upload images or movie files to our website as directed OR provide files for download via FTP / youSENDit / WeTransfer, etc. + Summary of Project. (image size minimum of 72dpi)

Direct

1 sample of actual(s), OR upload images / movie file to our website as directed or provide files for download via FTP / youSENDit / WeTransfer, etc. + Summary of Project. (image size minimum of 72dpi)

Collateral & POS / POP / Guerilla Marketing

Sales Promotion

1 sample of actual(s), OR upload images / movie file to our website as directed OR provide files for download via FTP / youSENDit / WeTransfer, etc. + Summary of Project. (image size minimum of 72dpi)

Mobile Apps & Sites

Provide video of app / site demonstration OR provide files for download via FTP / youSENDit / WeTransfer, etc.

Online Advertising & Online Marketing

URL pointing to ad(s) OR upload to our website OR provide files for download via FTP / youSENDit / WeTransfer, etc.

Mobile Marketing / Advertising

Upload movie file / images to our website OR provide files for download via FTP / youSENDit / WeTransfer, etc. Please include all appropriate files for any active links.

Viral

Upload Viral Movie Files to our website, or upload onto OR provide files for download via FTP / youSENDit / WeTransfer, etc.

Integrated

Upload a movie file or images to our website OR provide files for download via FTP / youSENDit / WeTransfer, etc. Please try and keep the Integrated Film under 3 minutes.

Branded Content / Branded Entertainment

Upload movie file / images to our website OR provide files for download via FTP / youSENDit / WeTransfer, etc.

Social Media / Social Business

Upload movie file / images to our website OR provide files for download via FTP / youSENDit / WeTransfer, etc. OR a link pointing to the project.

Best Use of Technology

(Including AI, AR, VR, IoT, Connected Devices. etc.)

Upload images / movie files to our website OR provide files for download via FTP / youSENDit / WeTransfer, etc. Please include all appropriate files for any active links.

Best Use of Media

(Including Innovation, Creative Use, Effectiveness, Content or Bravery)

Upload movie file / images to our website OR provide files for download via FTP / youSENDit / WeTransfer, etc. OR send us a Board.

Experiential

Upload movie file / images to our website OR provide files for download via FTP / youSENDit / WeTransfer, etc. OR send us a Board.

Influencer Marketing

Upload movie file/images to our website OR provide files for download via FTP / youSENDit / WeTransfer, etc. OR a link pointing to the project.

Shopper Marketing

Sample of actual(s), OR upload images / movie file to our website as directed OR provide files for download via FTP / youSENDit / WeTransfer, etc. + Summary of Project. (image size minimum of 72dpi)

WHERE NECESSARY, PLEASE SUBMIT A SUMMARY OF YOUR PROJECT ON A SEPARATE SHEET OF PAPER

Effectiveness Awards

You may only enter The FAB Effectiveness Awards if you are comfortable your project has met a good creative standard and / or been shortlisted locally.

For Advertising Effectiveness Entries please submit:

Campaign Objectives

Strategy for achieving the above objectives – describe how all the elements of your project/campaign interact with and complement one another in order to engage your target market

Detail what part media planning played in engaging your target market: Evidence of how successfully the objectives were achieved. Please include third-party verification where possible: Return on Investment

For Design Effectiveness Entries

The actual project / pack and/or images + Sales Results, Return on Investment with specific details on how Design played a role in achieving these results.

We deliberately do not have a word count. We would like you to tell your story, the way you would like to.

To Enter Effectiveness:

Please complete the entry form – Press Submit
Return and upload images / video files to support the entry
Your write up should include: Brief / Strategy / Results and specifically impact of Design on Sales OR Advertising on Sales. Kindly include Sales Results.
You may copy / paste from a word doc into the entry form or upload .pdf or a .doc / .docx

All Jury Decisions are FINAL Our Judging Panel chooses The Finalists and Winners and their decisions are Final.

Jury Panels may choose to Award in several categories or may choose to Award in only a few. Judges will have the final say on maintaining high standards for the year.