You may only enter The FAB Effectiveness Awards if you are comfortable your project has met a good creative standard and / or been shortlisted locally.
For Advertising Effectiveness Entries please submit:
Strategy for achieving the above objectives – describe how all the elements of your project/campaign interact with and complement one another in order to engage your target market
Detail what part media planning played in engaging your target market: Evidence of how successfully the objectives were achieved. Please include third-party verification where possible: Return on Investment
For Design Effectiveness Entries
The actual project / pack and/or images + Sales Results, Return on Investment with specific details on how Design played a role in achieving these results.
We deliberately do not have a word count. We would like you to tell your story, the way you would like to.
To Enter Effectiveness:
- Please complete the entry form – Press Submit
- Return and upload images / video files to support the entry
- Your write up should include: Brief / Strategy / Results and specifically impact of Design on Sales OR Advertising on Sales. Kindly include Sales Results.
- You may copy / paste from a word doc into the entry form or upload .pdf or a .doc / .docx
All Jury Decisions are FINAL Our Judging Panel chooses The Finalists and Winners and their decisions are Final.
Jury Panels may choose to Award in several categories or may choose to Award in only a few. Judges will have the final say on maintaining high standards for the year.