You may only enter The FAB Effectiveness Awards if you are comfortable your project has met a good creative standard and / or been shortlisted locally.
For Advertising Effectiveness Entries please submit:
Strategy for achieving the above objectives – describe how all the elements of your project/campaign interact with and complement one another in order to engage your target market
Detail what part media planning played in engaging your target market: Evidence of how successfully the objectives were achieved. Please include third-party verification where possible: Return on Investment
For Design Effectiveness Entries
The actual project / pack and/or images + Sales Results, Return on Investment with specific details on how Design played a role in achieving these results.
We deliberately do not have a word count. We would like you to tell your story, the way you would like to.
To Enter Effectiveness:
- Please complete the entry form – Press Submit
- Return and upload images / video files to support the entry
- Your write up should include: Brief / Strategy / Results and specifically impact of Design on Sales OR Advertising on Sales. Kindly include Sales Results.
- You may copy / paste from a word doc into the entry form or upload .pdf or a .doc / .docx