Uploads that are over 62 MB and have file names with abbreviations mentioned below will sadly fail (please refrain from using ‘-_,()”/\.!@%&*$#{}[]<>?;: in your file name).
Files in MP4 format directly to the FAB entry system online OR provide files for download via FTP / youSENDit / WeTransfer, etc. Please ensure that each individual file is under 62 MB and that you do not use abbreviations, dashes, commas, apostrophes etc. in your file name. Uploads that are over 62 MB and have file names with the mentioned abbreviations will sadly fail.
Files directly to the FAB entry system online OR provide files for download via FTP / youSENDit / WeTransfer, etc. Please ensure that each individual file is under 62 MB and that you do not use abbreviations, dashes, commas, apostrophes etc. in your file name. Uploads that are over 62 MB and have file names with the mention abbreviations will sadly fail.
Upload movie file/images to our website OR provide files for download via FTP / youSENDit / WeTransfer, etc. (image size minimum of 72dpi)
Upload movie file / images to our website OR provide files for download via FTP / youSENDit / WeTransfer, etc. (image size minimum of 72dpi)
Sample of actual pack(s), OR upload images to our website as directed OR provide files for download via FTP / youSENDit / WeTransfer, etc. (image size minimum of 72dpi)
A packaging execution is a single entry, i.e. a single pack. A packaging range is for a series / line within the same range.
PLEASE DO NOT SEND SAMPLES THIS YEAR. ALL JUDGING WILL BE DONE ON DIGITAL ASSETS DUE TO COVID SAFETY.
Sample of actual pack(s), OR upload images to our website as directed OR provide files for download via FTP / youSENDit / WeTransfer, etc. (image size minimum of 72dpi)
Images and /or packs of Before and After MUST be provided.
PLEASE DO NOT SEND SAMPLES THIS YEAR. ALL JUDGING WILL BE DONE ON DIGITAL ASSETS DUE TO COVID SAFETY.
Upload images to our website as directed OR provide files for download via FTP / youSENDit / WeTransfer, etc. + Summary of Project. (image size minimum of 72dpi)
Upload images / movie file to our website as directed OR provide files for download via FTP / youSENDit / WeTransfer, etc. + Summary of Project. (image size minimum of 72dpi)
Upload images or movie files to our website as directed OR provide files for download via FTP / youSENDit / WeTransfer, etc. + Summary of Project. (image size minimum of 72dpi)
PLEASE DO NOT SEND SAMPLES THIS YEAR. ALL JUDGING WILL BE DONE ON DIGITAL ASSETS DUE TO COVID SAFETY.
1 sample of actual(s), OR upload images / movie file to our website as directed or provide files for download via FTP / youSENDit / WeTransfer, etc. + Summary of Project. (image size minimum of 72dpi)
PLEASE DO NOT SEND SAMPLES THIS YEAR. ALL JUDGING WILL BE DONE ON DIGITAL ASSETS DUE TO COVID SAFETY.
1 sample of actual(s), OR upload images / movie file to our website as directed or provide files for download via FTP / youSENDit / WeTransfer, etc. + Summary of Project. (image size minimum of 72dpi)
PLEASE DO NOT SEND SAMPLES THIS YEAR. ALL JUDGING WILL BE DONE ON DIGITAL ASSETS DUE TO COVID SAFETY.
1 sample of actual(s), OR upload images / movie file to our website as directed or provide files for download via FTP / youSENDit / WeTransfer, etc. + Summary of Project. (image size minimum of 72dpi)
PLEASE DO NOT SEND SAMPLES THIS YEAR. ALL JUDGING WILL BE DONE ON DIGITAL ASSETS DUE TO COVID SAFETY.
1 sample of actual(s), OR upload images / movie file to our website as directed OR provide files for download via FTP / youSENDit / WeTransfer, etc. + Summary of Project. (image size minimum of 72dpi)
PLEASE DO NOT SEND SAMPLES THIS YEAR. ALL JUDGING WILL BE DONE ON DIGITAL ASSETS DUE TO COVID SAFETY.
Provide video of app / site demonstration OR provide files for download via FTP / youSENDit / WeTransfer, etc.
URL pointing to ad(s) OR upload to our website OR provide files for download via FTP / youSENDit / WeTransfer, etc.
Upload movie file / images to our website OR provide files for download via FTP / youSENDit / WeTransfer, etc. Please include all appropriate files for any active links.
Upload Viral Movie Files to our website, or upload onto OR provide files for download via FTP / youSENDit / WeTransfer, etc.
Upload a movie file or images to our website OR provide files for download via FTP / youSENDit / WeTransfer, etc. Please try and keep the Integrated Film under 3 minutes.
Upload movie file / images to our website OR provide files for download via FTP / youSENDit / WeTransfer, etc.
Upload movie file / images to our website OR provide files for download via FTP / youSENDit / WeTransfer, etc. OR a link pointing to the project.
(Including AI, AR, VR, IoT, Connected Devices. etc.)
Upload images / movie files to our website OR provide files for download via FTP / youSENDit / WeTransfer, etc. Please include all appropriate files for any active links.
(Including Innovation, Creative Use, Effectiveness, Content or Bravery)
Upload movie file / images to our website OR provide files for download via FTP / youSENDit / WeTransfer, etc. OR send us a Board.
Upload movie file / images to our website OR provide files for download via FTP / youSENDit / WeTransfer, etc. OR send us a Board.
Upload movie file/images to our website OR provide files for download via FTP / youSENDit / WeTransfer, etc. OR a link pointing to the project.
Sample of actual(s), OR upload images / movie file to our website as directed OR provide files for download via FTP / youSENDit / WeTransfer, etc. + Summary of Project. (image size minimum of 72dpi)
WHERE NECESSARY, PLEASE SUBMIT A SUMMARY OF YOUR PROJECT ON A SEPARATE SHEET OF PAPER
PLEASE DO NOT SEND SAMPLES THIS YEAR. ALL JUDGING WILL BE DONE ON DIGITAL ASSETS DUE TO COVID SAFETY.
You may only enter The FAB Effectiveness Awards if you are comfortable your project has met a good creative standard and / or been shortlisted locally.
For Advertising Effectiveness Entries please submit:
Campaign Objectives
Strategy for achieving the above objectives – describe how all the elements of your project/campaign interact with and complement one another in order to engage your target market
Detail what part media planning played in engaging your target market: Evidence of how successfully the objectives were achieved. Please include third-party verification where possible: Return on Investment
For Design Effectiveness Entries
The actual project / pack and/or images + Sales Results, Return on Investment with specific details on how Design played a role in achieving these results.
We deliberately do not have a word count. We would like you to tell your story, the way you would like to.
To Enter Effectiveness:
All Jury Decisions are FINAL Our Judging Panel chooses The Finalists and Winners and their decisions are Final.
Jury Panels may choose to Award in several categories or may choose to Award in only a few. Judges will have the final say on maintaining high standards for the year.