We’ve had a lot on
our plate
We’ve had a lot of FAB credentials on our plates over the years but for 2020 we launched a new set of FAB Award Trophies… …MADE OUT OF RECYCLED PACKAGING.
Our FAB New Trophy Made from Recycled Packaging
We collaborated with experts who manufacture exquisite hand-crafted material from recycled packaging. By using waste to create our prestigious awards, we hope we can change people’s perceptions around recycled materials and unlock their hidden potential – turning rubbish into beauty. We hope it will find a proud place within your offices or homes.
About the Awards
The FAB Awards is an International Awards program focused entirely on work done for Food And Beverage brands and outlets.
It recognises the critical contribution that outstanding creative work makes to building brands, it identifies and rewards the leading practitioners from over sixty countries, and it acknowledges their contribution to their Clients and their Agencies.
Now in its Twenty-Eighth year, The FAB Awards has taken entries from many Clients, every leading Agency Network, Design Consultancies and many important Challenger Agencies from over 60 countries around the world.
The FAB Awards Agency of the Year for 2025 was BBDO New York and Design Agency of the Year was won by Design Bridge and Partners and other FAB Awards went to countries from around the world. The 27th FAB Awards show was supported by and hosted on YouTube.
The FAB Brand of the Year Award was won by PepsiCo, who took home several FAB (Gold) Awards FAB (Silver) Awards and a FABulous ( Best in Show )
There is still no other International Awards program which shares our focus, and the FAB Awards continues to offer Agencies and their Clients a unique opportunity.
The FAB Brand of the Year Award, as well as the FAB Agency of the Year Award, will be supported by MarComm News.
The making of our award
We have a refreshed identity and new set of FAB awards for 2020. Just as the identity reflects the transformation of food and beverage brands, our new awards themselves are transformed from food and beverage packaging.
The following companies have been great sponsors & supporters of The FAB Awards
Many thanks go to:
The Jury
Branding & Packaging Design
Shaun Bowen
Co-Founder & Creative Partner, B&B Studio London
Shaun Bowen is Co-Founder and Creative Partner of B&B studio, an award-winning, independent branding and packaging agency established in 2009.
Over the past sixteen years, Shaun and his team have helped to create, launch and grow some of the most loved and successful brands in the food and beverage space, working closely with brand founders and leaders to redefine category norms.
Over the course of his 30-year design career, Shaun has amassed numerous awards and accolades, including D&AD, Design Week, Clio, Mobius, Dieline, DBA Design Effectiveness and of course FAB Awards!
×Lottie Petersen
Design Director,
Bloom London
Lottie Petersen is a Design Director at Bloom London, who has been involved with designing some of the UK’s best loved brands whilst working in the industry for the last 10 years.
An FMCG Powerhouse, her specialism lies within branding and packaging design, with a strong interest in showcasing strategic thinking and brand storytelling. She’s worked across a broad selection of brands – from start-ups brimming with personality, to iconic household names looking to rediscover their heritage and identity.
Projects have included brand worlds for Heineken and Britvic, to portfolio redesigns for Richmond’s, Ginsters and McVitie’s.
Still a hands-on creative, Lottie champions craft, skill and teamwork and is passionate about supporting the next generation of talent.
×Paco Adín
Founder & Creative Director Supperstudio Madrid
Paco Adín is the creative director and partner of Supperstudio, a packaging boutique founded in 2003.
With a degree in advertising, marketing and design, he brings together his work at Supperstudio with teaching, giving classes, workshops and conferences about packaging at the University of the Basque Country and at important design schools such as Elisava in Barcelona.
In recent years, many of his works have won important awards such as the Pentawards, D&AD, FAB Awards, Laus, Vertex, Bes!N Food and German Design Awards…. In addition, Supperstudio was named Agency of the Year at the Pentawards twice in 2016 and 2021.
In total, he has won over 140 awards and accolades throughout his career. As the head of Supperstudio, Paco Adín works for brands such as El Corte Inglés, Codorníu, Bimbo, Avery Dennison, …
He says he is addicted to packaging.
He is convinced that humour moves mountains and making design democratic is his obsession.
He is a happy packaging practitioner.
×David Thomson
Founder and Creative Director,
The Space Creative
David has spent 25 years sparking and accelerating growth for a variety of FMCG and lifestyle brands.
Previously at McCann Erickson his wealth of strategic communications and branding experience led him to set up The Space Creative in 2006 where he has helped transform brands such as Pukka, Faith in Nature, Sheese, Bart Ingredients, and Tideford.
×Julie Crebo
Design Director
Lewis Moberly
As Design Director at Lewis Moberly, Julie helps lead and inspire the creative team, championing bold, brand-first ideas with exceptional craft.
Originally from South Africa and with a degree in Fine Art, her design career has spanned media, consumer goods, product innovation, consumer electronics, transport and digital interaction.
She is passionate about design’s ability to positively influence behaviour, and her broad experience helps her bring big-picture thinking with strategic rigour.
She believes that agility and experimentation are vital to the creative process and this approach has led to commercially successful solutions for leading brands including P&G, Unilever, Nestlé, Elemis, Weleda, Amtrak, McLaren and Triumph.
×Kristine Lillevik
Executive Creative Director and Partner
Everland
Kristine Lillevik is Executive Creative Director and Partner at Everland, a branding agency with offices in Copenhagen and Oslo.
With over 20 years of experience in brand design and strategy, Kristine has played a key role in shaping some of the largest and most impactful brands across Norway and the Nordic region.
Her work has earned numerous awards both nationally and internationally, including multiple recognitions at the Norwegian Design and Architecture Awards (DOGA). In 2017, the identity for the Norwegian Opera & Ballet was honoured as one of Norway’s 100 best designs over the last 100 years.
In addition to leading Everland’s design team, Kristine teaches brand identity at The Oslo School of Architecture and Design (AHO).
At Everland, Kristine works with prominent brands such as Jordan, TINE, Diplom-Is, Dæhlie, Johaug, and Norwegian Property.
She is deeply passionate about storytelling and believes that the best design solutions stem from strong ideas that resonate emotionally and bring impact and value to clients, consumer and culture.
×Scott Lambert
Creative Director
Design Bridge and Partners
Scott is an award-winning Creative Director based in NYC.
Over 25 years Scott has launched, refreshed and re-imagined some of the most well-known brands across Asia, Europe, The Middle East and North America.
His client experience includes Citibank, Colgate Palmolive, Diageo, Fedrigoni, GSK, HSBC, Nestlé, Mastercard, Meta, Mondelez, Oxford University, Saudi Telecom, Standard Chartered Bank, Telekom Malaysia, and Unilever.
Scott’s book, The Typefaces, attracted global acclaim, he often judges awards, speaks about creativity, and contributes to design education.
×Retail & Interiors Design
Holly Hallam
Co-Owner
DesignLSM
Holly Hallam, Co-Owner of award-winning agency DLSM Studio (formally DesignLSM) has been responsible for leading the business into new territories; spearheading the studio’s strategy service whilst driving the team to create exceptionally inspiring luxury and lifestyle brands and spaces that push the boundaries of design.
Developing unique brand identities and design DNA’s, Holly has worked with well-respected clients across the globe, harnessing a strategic approach to deliver engaging and immersive experiences.
×Paul Hindmarsh
Founder & Creative Director
Quadrant Design
Paul founded Quadrant Design in 1998 an award winning boutique agency that’s more than just a business, it’s a team of 20+ gifted and big-hearted people who think, create, and grow together.
With over 25 years in restaurant, retail, and leisure design, he has led the team in shaping spaces for some of the world’s most recognisable brands H&M, Watches of Switzerland, Eton Shirts, EL&N, Rosa’s Thai, Third Space, Honest Burger, Wagamama, and many more. The approach is simple: design spaces that don’t just look good but work hard. Because great design isn’t just about aesthetics, it’s about product, experience, effectiveness, and, ultimately, making the tills ring.
But for Paul it’s always been about more than the work, it’s about the people. Quadrant Design isn’t just built to last; it’s built to evolve. Thriving on strong relationships, a deep respect for design, and a team that stays, grows, and constantly pushes forward. Relevance isn’t a given it’s earned every single day, and that’s what keeps the passion alive for Paul.
×TBA
×Advertising & Innovations
Ciara O’Meara
Creative Director
VCCP London
Ciara is currently a Creative Director at VCCP London where she helps lead the creative department for Blue along with accounts such as General Mills, TEMPUR, Motability Operations, John Frieda and Disney+.
Her career has seen her work at top agencies such as DDB, BETC, and McCann in London, Paris, and Toronto respectively along with starting out at Ogilvy in Dublin.
In the past 17 years, she has made global award-winning campaigns for Amazon, Mastercard, Bacardi, Diet Coke, Taco Bell, and Danone, along with winning many industry awards for her work at Cannes, The One Show and Effie’s to name a few.
She’s also personally been noted as an IPA Women of Tomorrow, the first UK ambassador for The Gerety Awards and one of The Dots International Trailblazing Women.
Ciara is particularly passionate about her work to make the industry more diverse, being on the SheSays committee for 10 years and spearheading her own creative mother network, The Unicorn Union.
×Ben Brazier
Creative Director
Havas London
Ben is a Creative Director with nearly 20 years experience working with some of Britain’s most loved brands.
A Watford graduate, Ben & his partner, Johnny started at McCann London helping them to the coveted title of Campaign agency of the year.
At WCRS he lead the Royal Navy account, creating the Made In The Royal Navy platform which became an enduring piece of pop culture.
Moving to TBWA London he ran the Pladis, Ginsters and Mobil 1 accounts.
He’s now at Havas London leading ASDA & Nomad Foods.
×Polina Harkin
Sr. Creative & Copywriter
St. Luke’s London
Polina Harkin is a senior creative and copywriter at St Luke’s London.
Her creative journey started over 10 years ago at Crispin Porter + Bogusky, BBH, and Widen + Kennedy before she settled down at St Luke’s London.
Her first-ever TV campaign (for Milka Chocolate) scared a whole generation of European children with a creepy CGI bunny – a feat the rest of her career has never quite lived up to.
Polina likes big ideas that make you rethink things and have the power to reach beyond advertising. In 2021, her online marketplaces safety campaign for Which?, “Just Not Buying It”, received backing from several MPs and resulted in real-life legislation changes.
She also enjoys neat little campaigns that just make you smile. Like her recent work for an online writing school, The Novelry, that imagines what it would be like to combine the cool, sexy world of fiction writing with daily chores.
Above all, she appreciates a good pun.
Her current clients include Heathrow Airport and Heathrow Express, South Western Railway, The Novelry, Whole Earth peanut butter, THIS vegan sausages, and Popchips.
When she’s not cracking briefs or cracking mum jokes, she’s at the airfield flying her helicopter.
×Andy Booth
Executive Creative Director Human Magic
Andy has over 20 years experience working on creative communications in the food and beverage sector.
He’s created award winning marketing, branding and advertising for food and drink brands and major food retailers at TBWA, AMV and VCCP.
As well as food media and entertainment brands whilst at 4Creative and the BBC. He now works with brands, including more food and drink brands, defining and celebrating their brand culture from the inside out at Human Magic.
×Philip Scotcher
Owner & Founder
Grand Central Creative
I am a seasoned marketing and advertising professional with over 15 years’ experience in digital and integrated communications.
I have worked with hundreds of FMCG brands, from UK start-ups to global blue-chip companies, delivering multi-channel creative solutions.
My expertise lies in bridging marketing and technology, leveraging market insights, strong relationships, and strategic planning to drive impactful brand communications
×Our Panel of Judges are well selected and represent the design, advertising, digital, direct and packaging industries, highly experienced, respected and qualified in their field.
The FAB Awards are also judged by members of the client side. Judging will take place by International Juries in the UK during the months of April and May. Judging usually takes 3 weeks. All nominated entrants will be notified shortly after the judging and the winners will be announced ONLY at the Awards Ceremony.
The Jury for The 27th FAB Awards in 2025
