We’ve had a lot on
our plate
We’ve had a lot of FAB credentials on our plates over the years but for 2020 we launched a new set of FAB Award Trophies… …MADE OUT OF RECYCLED PACKAGING.
Our FAB New Trophy Made from Recycled Packaging
We collaborated with experts who manufacture exquisite hand-crafted material from recycled packaging. By using waste to create our prestigious awards, we hope we can change people’s perceptions around recycled materials and unlock their hidden potential – turning rubbish into beauty. We hope it will find a proud place within your offices or homes.
About the Awards
The FAB Awards is an International Awards program focused entirely on work done for Food And Beverage brands and outlets.
It recognises the critical contribution that outstanding creative work makes to building brands, it identifies and rewards the leading practitioners from over sixty countries, and it acknowledges their contribution to their Clients and their Agencies.
Now in its Twenty-Fourth year, The FAB Awards has taken entries from many Clients, every leading Agency Network, Design Consultancies and many important Challenger Agencies from over 60 countries around the world.
The FAB Awards Agency of the Year for 2021 was BBDO New York and Design Agency of the Year was Jones Knowles Ritchie and other FAB Awards went to countries from around the world. The 22nd FAB Awards show was sponsored and hosted by YouTube.
The FAB Brand of the Year Award was won by Burger King, who took home several FAB (Gold) Awards and Two x FABulous Awards ( Best In Show ).
There is still no other International Awards program which shares our focus, and the FAB Awards continues to offer Agencies and their Clients a unique opportunity.
The FAB Brand of the Year Award, as well as the FAB Agency of the Year Award, will be sponsored by YouTube for the eighth year in a row.
All FAB entrants are also invited to our FAB Forum – Food And Beverage Forum – A Thought Leadership at Google, attended by several Brands and Agencies too. The FAB Forum is powered by Google.
The making of our award
We have a refreshed identity and new set of FAB awards for 2020. Just as the identity reflects the transformation of food and beverage brands, our new awards themselves are transformed from food and beverage packaging.
The following companies have been great supporters of The FAB Awards
Many thanks go to:
The Jury
Advertising & Innovations
Melissa Cain
Creative Director, McCann London
I didn’t set out to work in advertising. In fact, it wasn’t even a blip on my radar as I pursued theatre, languages, maths & sciences, and eventually business.
But that journey contributed to the way I see the world, and to the vast experience I bring to the job. It ensures I look at every brief as a wonderful opportunity to make effective, truthful, well-crafted and thought-provoking work. And it allows me to put myself in the shoes of countless consumers, to pull on my experience of living in several different countries, and to attack every brief from a fresh perspective.
Throughout my career I have worked on a variety of brands, from FMCG to luxury, including Mr. Kipling, Harrods, and Kew. I have been a Creative Director across global and local clients, including Pandora, eBay and Subway. And now as a CD it is my responsibility to inspire, champion and support the younger generations of creative thinkers.
×Anita Sasdy
Creative Production Partner, AMV BBDO London
Anita Sasdy is a creative production partner at AMVBBDO.
Over her 18 year journey at AMV she has produced numerous award winning pieces and executive produced for many major brands in the agency including Virgin Holidays, Virgin Atlantic, Pepsi, Guinness and Mars to name a few.
For the last 2 years she has been EP on the Walkers account and produced their 2 largest campaigns to date with The Spice Girls and Mariah Carey.
Whilst producing award winners like Christmas Curry’s Spare the Act Jeff Goldblum spots, Eurostar Stories are Waiting, Guinness Cowboys of Compton, National Counter Terrorism, Mars Believe and the great Frank Budgens last piece of work for Cancer Research she also spends time mentoring those coming up in the production department at AMV.
×Ant Hill
Head of Creative Works, Google UK&I
Ant currently leads a team at Google who help shape creative ideas in order to maximise their impact and efficacy on Google’s platforms. They partner with clients, creative agencies, production platforms and inhouse teams. Assisting on individual briefs, capability growth and business transformation. Before Google, Ant spent 13 incredible years as a creative agency suit and led projects that were awarded at the highest levels. He’s thrilled to be on the judging panel of such a prestigious award show.
×Our Panel of Judges are well selected and represent the design, advertising, digital, direct and packaging industries, highly experienced, respected and qualified in their field.
The FAB Awards are also judged by members of the client side. Judging will take place by International Juries in London during the months of April and May. Judging usually takes 3 weeks. All nominated entrants will be notified shortly after the judging and the winners will be announced ONLY at the Awards Ceremony.
The Jury for The 23rd FAB Awards in 2021
Packaging Design
Mark Girvan
Creative Partner,
Buddy Creative
The Packaging and Design jury will be led by Buddy Creative’s Co-Founder and Creative Partner, Mark Girvan.
Mark is one of his generation’s outstanding designers, with years of varied experience at top brand and packaging agencies like Enterprise IG, Pearlfisher and Tutssels, and a shelfful of industry awards.
Some of the drinks industry’s biggest names, in particular, including Diageo, ThaiBev and SABMiller have raised a glass to Mark’s revitalising effect on their leading labels. In fact, if we could bottle his talent for reviving drinks brands, we could head for the beach, order a Blue Hawaiian and never come back. Buddy Creative have won Multiple FAB Awards over the past few years
×Emily Fox
Creative Director, Lewis Moberly
With a background in architecture and book design, Emily brings attention to detail and a passion for typography to her role as Creative Director at Lewis Moberly. With a particular interest in sustainability and the future of branding and packaging in the digital space, she is excited about the opportunity to help design our future. An award-winning designer, Emily has worked with brands such as Diageo, Winsor & Newton and Illy and is focused on helping deliver highly creative and commercially effective design solutions for both multinational and entrepreneurial clients.
×Interiors & Retail Environment
Holly Hallam
Managing Director, DesignLSM
DesignLSM ‘s Managing Director, Holly Hallam returns for the second year in a row as a Juror and this time to head up the Interiors & Retail Environment jury.
Since joining the studio in 2015, Holly has driven and built up the studio’s offering and vast client portfolio. She has also been responsible for championing the DesignLSM brand, encouraging thought leadership and creativity through speaking and representing the company at key industry events such as Sleep & Eat, Independent Hotel Show, Revo and GRIF (Global Restaurant Investment Forum).
DesignLSM have won Multiple FAB Awards & A Fabulous Award over the past few years at The FAB Show.
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