We’ve had a lot on
our plate
We’ve had a lot of FAB credentials on our plates over the years but for 2020 we launched a new set of FAB Award Trophies… …MADE OUT OF RECYCLED PACKAGING.
Our FAB New Trophy Made from Recycled Packaging
We collaborated with experts who manufacture exquisite hand-crafted material from recycled packaging. By using waste to create our prestigious awards, we hope we can change people’s perceptions around recycled materials and unlock their hidden potential – turning rubbish into beauty. We hope it will find a proud place within your offices or homes.
About the Awards
The FAB Awards is an International Awards program focused entirely on work done for Food And Beverage brands and outlets.
It recognises the critical contribution that outstanding creative work makes to building brands, it identifies and rewards the leading practitioners from over sixty countries, and it acknowledges their contribution to their Clients and their Agencies.
Now in its Twenty-Third year, The FAB Awards has taken entries from many Clients, every leading Agency Network, Design Consultancies and many important Challenger Agencies from over 60 countries around the world.
The FAB Awards Agency of the Year for 2020 was INGO Stockholm and Design Agency of the Year was Pearlfisher and other FAB Awards went to countries from around the world. The 22nd FAB Awards show was sponsored and hosted by YouTube.
The FAB Brand of the Year Award was won by Burger King, who took home several FAB (Gold) Awards and Two x FABulous Awards ( Best In Show ) for Moldy Whopper.
There is still no other International Awards program which shares our focus, and the FAB Awards continues to offer Agencies and their Clients a unique opportunity.
The FAB Brand of the Year Award, as well as the FAB Agency of the Year Award, will be sponsored by YouTube for the seventh year in a row.
All FAB entrants are also invited to our FAB Forum – Food And Beverage Forum – A Thought Leadership at Google, attended by several Brands and Agencies too. The FAB Forum is powered by Google.
The making of our award
We have a refreshed identity and new set of FAB awards for 2020. Just as the identity reflects the transformation of food and beverage brands, our new awards themselves are transformed from food and beverage packaging.
The following companies have been great supporters of The FAB Awards
Many thanks go to:
The Jury
Our Panel of Judges are well selected and represent the design, advertising, digital, direct and packaging industries, highly experienced, respected and qualified in their field.
The FAB Awards are also judged by members of the client side. Judging will take place by International Juries in London during the months of March and April. Judging usually takes 3 weeks. All nominated entrants will be notified shortly after the judging and the winners will be announced ONLY at the Awards Ceremony.
The Jury for The 22nd FAB Awards in 2020
Advertising & Innovations
Bjorn Stahl
Creative Director & Partner, INGO Stockholm
INGO Stockholm’s Executive Creative Director, Bjorn Stahl will chair the Advertising and Innovations judging panel.
Ranked the 7th best creative director in the world in The Big Won Report Björn has been in advertising for 27 years. Eleven of those working for Lowe, in Stockholm and in London. The last 13 years he has been the ECD/CCO and a member of the board of INGO – an agency created by a world unique merger between Grey and Ogilvy. He is a member of both networks Global Creative Council. The agency has creatively gone from practically nowhere to win international acclaim: No 6 in Fast Company’s “Most innovative Companies in the world” 2017, He has been a juror of many prominent award shows including at FAB Previously and he has won some 150 awards, including Titanium and Grand Prix in Cannes, Several FAB and FABulous Awards and a Black Pencil.
×Michael Scantlebury
Creative Director & Founder, Impero Creative
Belonging to that rare breed of creative-director-founders, New Zealander Michael Scantlebury founded Impero fresh off the boat after landing in London in 2009.
One job interview was enough to convince him to start up on his own and, from the get-go, his ambition has been to shake up adworld, building a different kind of agency from the usual London set. Razor-sharp, witty and known for his no-nonsense attitude, Michael founded Impero as an agency of digital natives – helping brands cut through on social and digital.
2018 saw Impero create the most successful new product launch in Pernod Ricard’s 43-year history with Beefeater Pink, returning Beefeater from 0% growth to 12% growth; turning Richmond Sausages around from a YOY revenue drop of over 20% to a 5% increase in sales, in one campaign; and increasing For Goodness Shakes’ total sales by 10% on a tiny budget. It’s for reasons like this Michael has become an international thought leader on how to make tired brands famous again, and how to engage Generation Z – sharing his expertise across the UK and Europe.
×Melissa Cain
Creative Director, McCann London
I didn’t set out to work in advertising. In fact, it wasn’t even a blip on my radar as I pursued theatre, languages, maths & sciences, and eventually business.
But that journey contributed to the way I see the world, and to the vast experience I bring to the job. It ensures I look at every brief as a wonderful opportunity to make effective, truthful, well-crafted and thought-provoking work. And it allows me to put myself in the shoes of countless consumers, to pull on my experience of living in several different countries, and to attack every brief from a fresh perspective.
Throughout my career I have worked on a variety of brands, from FMCG to luxury, including Mr. Kipling, Harrods, and Kew. I have been a Creative Director across global and local clients, including Pandora, eBay and Subway. And now as a CD it is my responsibility to inspire, champion and support the younger generations of creative thinkers.
×Anita Sasdy
Creative Production Partner, AMV BBDO London
Anita Sasdy is a creative production partner at AMVBBDO.
Over her 18 year journey at AMV she has produced numerous award winning pieces and executive produced for many major brands in the agency including Virgin Holidays, Virgin Atlantic, Pepsi, Guinness and Mars to name a few.
For the last 2 years she has been EP on the Walkers account and produced their 2 largest campaigns to date with The Spice Girls and Mariah Carey.
Whilst producing award winners like Christmas Curry’s Spare the Act Jeff Goldblum spots, Eurostar Stories are Waiting, Guinness Cowboys of Compton, National Counter Terrorism, Mars Believe and the great Frank Budgens last piece of work for Cancer Research she also spends time mentoring those coming up in the production department at AMV.
×Packaging Design
Mark Girvan
Creative Partner,
Buddy Creative
The Packaging and Design jury will be led by Buddy Creative’s Co-Founder and Creative Partner, Mark Girvan.
Mark is one of his generation’s outstanding designers, with years of varied experience at top brand and packaging agencies like Enterprise IG, Pearlfisher and Tutssels, and a shelfful of industry awards.
Some of the drinks industry’s biggest names, in particular, including Diageo, ThaiBev and SABMiller have raised a glass to Mark’s revitalising effect on their leading labels. In fact, if we could bottle his talent for reviving drinks brands, we could head for the beach, order a Blue Hawaiian and never come back. Buddy Creative have won Multiple FAB Awards over the past few years
×Ian Cameron
Creative Director, Brand Experience, ButterflyCannon
Ian has had a wide-ranging creative career spanning 20 years, collaborating extensively with alcohol, food and cosmetics brands and encompassing award-winning journalism, before turning to design, first with creative direction at the sensorial agency Bompas & Parr, before joining Butterfly Cannon in 2019 as Creative Director for Brand Experience.
Among other things, he has developed an experiential launch event for David Beckham Fragrances, conceptualised a restaurant concept for one of the world’s biggest soft drinks, produced a series of short films that pioneered visual ASMR (Autonomous Sensory Meridian Response) triggers for Glenmorangie whisky and won the pitch for Guinness’s new bar-top beer fount with the ‘Big Harp’, currently rolling out at bars globally.
He has ghost-written and edited several books on cocktails and spirits, written on cocktails and bars for titles including GQ and Esquire and edited two trade magazines on the subject. He continues writing on design, most recently contributing to the Special Report on the future of packaging in the latest edition of Formes de Luxe magazine.
Awards on projects he has worked on include Winner of The Grocer’s Top Campaign 2016 for a short film in the ice cream category, as well as a Young Journalist of the Year trophy.
At Butterfly Cannon Ian heads up a team responsible for designing some of the world’s biggest spirits brands, including Johnnie Walker and Glenmorangie, and is leading the studio’s expansion into experiential branding.
×Emily Fox
Creative Director, Lewis Moberly
With a background in architecture and book design, Emily brings attention to detail and a passion for typography to her role as Creative Director at Lewis Moberly. With a particular interest in sustainability and the future of branding and packaging in the digital space, she is excited about the opportunity to help design our future. An award-winning designer, Emily has worked with brands such as Diageo, Winsor & Newton and Illy and is focused on helping deliver highly creative and commercially effective design solutions for both multinational and entrepreneurial clients.
×Interiors & Retail Environment
Holly Hallam
Managing Director, DesignLSM
DesignLSM ‘s Managing Director, Holly Hallam returns for the second year in a row as a Juror and this time to head up the Interiors & Retail Environment jury.
Since joining the studio in 2015, Holly has driven and built up the studio’s offering and vast client portfolio. She has also been responsible for championing the DesignLSM brand, encouraging thought leadership and creativity through speaking and representing the company at key industry events such as Sleep & Eat, Independent Hotel Show, Revo and GRIF (Global Restaurant Investment Forum).
DesignLSM have won Multiple FAB Awards & A Fabulous Award over the past few years at The FAB Show.
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