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Type of Media / Design


Ambient Media

Best Use Of Media
(including Innovation, Creative Use, Effectiveness, Content or Bravery)

Best Use of Technology
(including AI, AR, VR, IoT, Connected Devices. etc.)

Branded Content &
Entertainment

Branded Utility

Brand Identity

Brand Redesign

Collateral & POS / POP

Concept
(Design & Packaging)

Direct

Experiential

Guerilla Marketing

Integrated Campaigns

Influencer Marketing

Interiors /
Retail Environment

Logo

Mobile Marketing /
Advertising Campaigns

Mobile Apps & Sites

Online Advertising
& Online Marketing

Packaging Design

Poster / Outdoor / OOH

Press & Print

Radio

Sales Promotion

Shopper Marketing

Social Media /
Social Business

TV & Cinema Advertising

User Generated Content

Virals

Categories


1. Retailers

Restaurants

Hotels

Bars and clubs

Grocery outlets

Off licences

Convenience stores

Petrol stations

Supermarkets

Fast food

2. Health Foods

Low calorie foods

Low fat foods

Organic foods

Slimming products

Sweeteners

Vitamin and mineral supplements

Lowered cholesterol products

3. Dairy Products

Eggs

Butter

Margarine and other spreads

Cheese

Cream and crackers

Milk

Flavoured milk

Milk shakes

Milk desserts

Yoghurts

Ice cream

4. Baking Foods & Cooking Ingredients

Biscuits and cakes

Bread

Breakfast cereals

Crispbread

Rolls

Flour and other baking products

Desserts

Jam

Honey

Peanut butter etc

Sugars and syrups

Oils

5. Sustainable

Green

Organic

Environmental

Recycling

6. Pet Foods

7. Confectionery & Snacks

Sweet

Savoury bars

Bag snacks (inc. nuts, crisps, dried fruits etc)

Chewing gums

Chocolates

8. Savoury Foods

Meat

Fish

Seafood

Pasta

Pizza

Rice

Chilled and fresh delicatessen products

Fresh, frozen, canned and dried fruit and vegetables

Mayonnaise

Vinegar and dressing

Soups and sauces

Baby foods

9. Alcoholic Drinks

Beers

Lager

Cider

Wines and champagnes

Cocktails

Fortified wines

Wine and spirit coolers

Spirits

10. Non Alcoholic Drinks

Coffee

Tea

Drinking chocolate

Malted drinks

Mineral water

Still and carbonated soft drinks

Fruit and vegetable drinks

Energy drinks

11. Special

(For Food and Drink related projects that do not have a natural fit in any of the usual categories.)

12. Ethical

(For Food and Drinks brands that have procured their ingredients ethically and are clearly able to demonstrate this.)

13. Photography

14. Sponsorship & Idents

15. Charitable Causes

Please note that a Nomination and an Award is NOT guaranteed in every category. Judges decisions are final.