FAB tease fresh new look and open entries for The 22nd FAB Awards

FAB Awards Logo

As most of us prepare to usher in the holiday season and say goodbye to 2019, The FAB Awards (FAB) are working hard to prepare for another exciting year ahead.

FAB, who are now open for entries for their 22nd edition in 2020, are the only International awards program in the world that focus solely on work done for Food and Beverage brands, and saw over 3,500 entries from around the globe in 2019.

A full list of the various Finalists and Winners of The 21st FAB Awards can be seen here.

But that is not the only exciting news coming out of FAB HQ this week. The Awards, along with branding experts Williams Murray Hamm (WMH), recently teased a fresh new identity that will be launched in early 2020, ahead of The 22nd FAB Awards season.

FAB awarded WMH the brief without a pitch and asked the agency to create a new identity that would reflect the excellence and prestige of the awards, and make the brand feel fresh after having the same look since the 1990s. The identity also needed to work across other FAB properties, including FAB News and FAB Forum.

In response, WMH identified FAB’s brand truth of passion for what they do combined with originality, all delivered in an uncomplicated and unpretentious way, putting the fab into FAB. The new look builds on the wonderful world of food and beverage. Bringing all things ‘foody’ to the award and identity.

Garrick Hamm, Creative Partner at Williams Murray Hamm, said: “The old logo served FAB well, but after 20-plus years it was definitely time for a new look. Working with FAB we quickly saw that they needed an identity with bold personality that was just as fab as they are.”

Neeraj Nayar, Chairman of The FAB Awards, said: “We are absolutely delighted by Williams Murray Hamm’s genius. The simplicity and boldness of the new mark had us hooked the minute we saw it. Sitting perfectly across FAB News, Forum and Awards is truly excellent and hopefully reflects the creative excellence acknowledged here at FAB. We LOVE it and hope you do too.”

Traditionally held in May in London, The FAB Awards Ceremony has been attended over the years by Arla, Diageo, Mondelez International, Mars, McDonald’s, Heineken, Carlsberg, Coca Cola, Nestle, Pernod Ricard, PepsiCo and several other Brand owners and guardians.

Agencies such as BBDO, JWT, AKQA, Leo Burnett, Ingo, 360i, FCB, Iris Worldwide, VCCP, McCann, Doner, BrandOpus, Design Bridge, Pearlfisher, WMH, Bluemarlin, Buddy Creative, Taxi Studio, Denomination, Butterfly Cannon, Elmwood, Turner Duckworth, Landor Associates, Coley Porter Bell, Cowan, also attend the celebration held at the Hurlingham Club.

The day of the ceremony kicks off with The FAB Forum, which is an exclusive ‘invite only’ thought leadership session sponsored and hosted by Google at their St. Giles High Street Venue. All entrants of The FAB Awards are invited to The Forum.

The deadline for entry submission for The 22nd Awards is March 7th 2020, with a 10 per cent discount on offer for those who pay their entry fees before 31st December 2019.