Winners FAB Awards 2013
Absolut Craft
Packaging Design
Category: Alcoholic Drinks
Title: Absolut Craft – Bartender’s Collection
Client: Absolut Vodka
Agency: The Brand Union
Award: Silver
Absolut Unique
Packaging Design, Sales Promotion
Category: Alcoholic Drinks
Title: Absolut Unique
Client: Absolut Vodka
Agency: Family Business, Stockholm
Award: FAB Award (Packaging Design) & FAB Award (Sales Promotion)
Amplifier
Press, Best Use of Media
Category: Non-Alcoholic Drinks
Title: Amplifier
Client: Coca-Cola FM
Agency: JWT, Brazil
Award: FAB / FABulous Award (Press) & FAB Award (Best Use of Media)
Andersen Bakery
Brand Identity
Category: Baking & Sweet Foods
Title: Andersen Bakery
Client: Andersen
Agency: Kontrapunkt, Copenhagen
Award: Silver
Badger Hopping Hares
Design Effectiveness
Category: Alcoholic Drinks
Title: Badger Hopping Hares
Client: Badger Ales
Agency: BrandOpus, London
Award: FAB Award
Blossa Annual 2012
Packaging Design
Category: Alcoholic Drinks
Title: Blossa Annual 2012
Client: Blossa Annual
Agency: McCann, Stockholm
Award: Silver
Break From Gravity
Guerilla Marketing, Best Use of Media
Category: Confectionery & Snacks
Title: Break From Gravity
Client: Kit Kat
Agency: JWT, London
Award: FAB Award
Briksaber
Advertising Effectiveness – Integrated
Category: Non-Alcoholic Drinks
Title: Briksaber
Client: Lipton Brisk
Agency: Mekanism, New York
Award: Silver
Cloud 9
Branded Content
Category: Dairy Products
Title: Cloud 9
Client: Cloud 9
Agency: Grey, Melbourne
Award: FAB / FABulous Award
Coach
TV Advertising
Category: Confectionery & Snacks
Title: Coach
Client: Snickers
Agency: BBDO, New York
Award: Silver
Coca Cola Athletes
Poster / Outdoor
Category: Non-Alcoholic Drinks
Title: Coca Cola Athletes
Client: Coca-Cola
Agency: McCann, Germany
Award: FAB Award
Coca-Cola “Polar Bowl”
Best Use Of Technology
Category: Non-Alcoholic Drinks
Title: Coca-Cola “Polar Bowl”
Client: Coca-Cola
Agency: Framestore, London
Award: FAB Award
Cold Press Coffee
Packaging Design
Category: Non-Alcoholic Drinks
Title: Cold Press Coffee
Client: Eighthirty Coffee Roasters
Agency: Butcher & Butcher New Zealand
Award: Silver
Colombian Artisan
Packaging Design
Category: Alcoholic Drinks
Title: Colombian Artisan Inspiration
Client: Club Columbia Beer
Agency: Leo Burnett, Columbia
Award: Silver
Dave
TV Advertising
Category: The Retailers
Title: Dave
Client: McDonald’s
Agency: Leo Burnett, London
Award: FAB Award
Deep Ridged
Experiential Campaigns
Category: Confectionery & Snacks
Title: Deep Ridged
Client: Walkers
Agency: AMV BBDO, London
Award: FAB Award
Dhool Tucker
Virals
Category: Health Foods
Title: Dhool Tucker
Client: Boost
Agency: TCC, Chennai
Award: Silver
Electro
Packaging Design
Category: Alcoholic Drinks
Title: Electro
Client: Bombay Sapphire
Agency: Webb deVlam, London
Award: FAB / FABulous Award
Fan Academy
TV Advertising
Category: Alcoholic Drinks
Title: Fan Academy
Client: Carlsberg
Agency: Fold7, London
Award: FAB Award
From The Pharmacy
Packaging Design
Category: Alcoholic Drinks
Title: From The Pharmacy
Client: Vitis Vinifiera
Agency: Brand Session Design, Madrid
Award: Silver
Giant Peel
Poster / Outdoor
Category: Non-Alcoholic Drinks
Title: Giant Peel
Client: Tropicana
Agency: Juniper Park, Canada
Award: Silver
Gotthelf Emmentaler
Packaging Design
Category: Dairy Products
Title: National Day / Gotthelf Emmentaler
Client: Emmentaler Switzerland
Agency: Leo Burnett, Switzerland
Award: Silver
Happy Sparrows
Packaging Design
Category: The Retailers
Title: Happy Sparrows
Client: McDonald’s Happy Price Meal
Agency: Leo Burnett, Mumbai
Award: Silver
Heck
Packaging Design
Category: Savoury Foods
Title: Heck
Client: Heck
Agency: Elmwood Leeds
Award: Silver
Hochstadter’s
Packaging Design
Category: Alcoholic Drinks
Title: Hochstadter’s Slow & Low Rock & Rye Whiskey
Client: Hochstadter’s
Agency: Duffy & Partners Minneapolis
Award: FAB Award
HoHoHo
Press
Category: Baking & Sweet Foods
Title: HoHoHo
Client: Hovis
Agency: JWT London
Award: FAB / FABulous Award
Holiday Fries
Direct
Category: Special
Title: Holiday Fries
Client: McDonald’s Holiday Fries
Agency: Cossette, Canada
Award: Silver
Ideologies & Merger
TV Advertising
Category: Confectionery & Snacks
Title: Ideologies & Merger
Client: Twix
Agency: BBDO, New York
Award: FAB Award
It’s All Lies Bus Tour
Experiential Campaigns
Category: Confectionery & Snacks
Title: Its All Lies Bus Tour
Client: Rice Krispies Squares
Agency: Leo Burnett, London
Award: FAB Award
James Ready
Collateral & POS
Category: Alcoholic Drinks
Title: James Ready 50% Awesomer Coasters
Client: James Ready
Agency: Leo Burnett, Toronto
Award: FAB Award
James Ready Photo Swap
Social Media
Category: Alcoholic Drinks
Title: The James Ready Cover Photo Swap
Client: James Ready
Agency: Leo Burnett, Toronto
Award: FAB Award
Lay’s Do Us a Flavour
Advertising Effectiveness – Integrated
Category: Confectionery & Snacks
Title: Lay’s Do Us A Flavour
Client: Lay’s Potato Chips
Agency: Energy BBDO, Chicago
Award: FAB Award
Lucozade Revive
Design Effectiveness
Category: Non-Alcoholic Drinks
Title: Lucozade Revive
Client: Lucozade
Agency: Bloom, London
Award: Silver
Magnificent Mixing Booth
Experiential Campaigns
Category: Alcoholic Drinks
Title: The Magnificent Mixing Booth
Client: Bundaberg Rum
Agency: Leo Burnett, Sydney
Award: Silver
Mariachi
Integrated, Social Media, Advertising Effectiveness – Social Media
Category: Confectionery & Snacks
Title: Mariachi
Client: Doritos
Agency: AMV BBDO, London
Award: FAB Award (Social Media) & FAB Award (Advertising Effectiveness)
Marmite Limited Edition
Packaging Design
Category: Savoury Foods
Title: Marmite Limited Edition Gold Packaging
Client: Marmite
Agency: Hornall Anderson, London
Award: Silver
McFaster
Radio
Category: The Retailers
Title: McFaster
Client: McDonald’s Drive Through
Agency: DDB,Stockholm
Award: FAB Award
Names
Integrated
Category: Non-Alcoholic Drinks
Title: Names
Client: Starbucks
Agency: AMV BBDO, London
Award: Silver
Next Stop, McDonald’s
Poster / Outdoor
Category: The Retailers
Title: Next Stop, McDonald’s
Client: McDonald’s
Agency: Leo Burnett London
Award: FAB Award
Oli’s Jam
Packaging Design
Category: Baking & Sweet Foods
Title: Oli’s Jam
Client: Olivier Severs
Agency: The Partners, London
Award: Silver
Our Food. Your Questions.
Integrated, Social Media, Virals
Category: Savoury Foods
Title: Our Food. Your Questions.
Client: McDonald’s
Agency: DDB Canada/ Tribal Toronto
Award: FAB Award (Integrated), FAB Award (Social Media) & FAB Award (Virals)
Paolos Range
Packaging Design
Category: Savoury Foods
Title: Paolos Range
Client: Paolos Peoples Kitchen
Agency: Nine, Stockholm
Award: Silver
Peace One Day
Collateral & POS, Integrated
Category: Charitable Causes
Title: Recipeace “Truce” Place Setting
Client: Peace One Day
Agency: Leo Burnett, Chicago
Award: Silver
Posh Birds
Packaging Design
Category: Dairy Products
Title: Posh Birds
Client: Noble Foods
Agency: Springetts Brand Design Consultants, London
Award: FAB Award
Quality Street
Press
Category: Confectionery & Snacks
Title: Mr Toffee Finger / Mrs Purple One & Family
Client: Quality Street
Agency: JWT London
Award: Silver
Sea and Vines
Press
Category: Special
Title: Sea & Vines
Client: Sea & Vines Festival
Agency: Showpony Advertising, Australia
Award: FAB Award
Seven Envelopes
Direct
Category: The Retailers
Title: Seven Envelopes
Client: Daniel Berlin
Agency: Volt, Sweden
Award: FAB Award
Shopping Bags
TV Advertising
Category: Confectionery & Snacks
Title: Shopping Bags
Client: Yorkie
Agency: JWT London
Award: Silver
Slamseys Fruit Gins
Packaging Design
Category: Alcoholic Drinks
Title: Slamseys Fruit Gins
Client: Slamseys Fruit Gins
Agency: B&B Studio, London
Award: FAB Award
Small Currency
Collateral & POS
Category: The Retailers
Title: Small Currency
Client: McDonald’s
Agency: Leo Burnett, Indonesia
Award: FAB / FABulous Award
The Balverie
Packaging Design
Category: Alcoholic Drinks
Title: The Balverie
Client: The Balverie
Agency: Here Design, London
Award: Silver
The Candidate
Branded Content, Best Use of Media
Category: Alcoholic Drinks
Title: The Candidate
Client: Heineken
Agency: Publicis, Italy
Award: FAB Award (Branded Content) & FAB Award (Best Use of Media)
The Great American Bacon Barter
Social Media, Advertising Effectiveness – Social Media
Category: Savoury Foods
Title: The Great American Bacon Barter
Client: Oscar Mayer/ Kraft Foods
Agency: 360i New York
Award: FAB Award
The Mexican Wave
Best Use Of Media
Category: The Retailers
Title: The Mexican Wave
Client: McDonald’s Olympics Sponsorship
Agency: Leo Burnett London
Award: Silver
The Oreo Blackout Tweet
Best Use Of Media
Category: Confectionery & Snacks
Title: The Oreo Blackout Tweet
Client: Oreo
Agency: 360i New York
Award: FAB Award
The Real Master of Intuition
Branded Content
Category: Alcoholic Drinks
Title: The Real Master of Intuition
Client: Heineken
Agency: Publicis, Italy
Award: Silver
The Record Re-Calculator
Mobile
Category: Sponsorship
Title: The Record Re-Calculator
Client: McDonald’s
Agency: DDB, Stockholm
Award: FAB Award
The Tea Calendar
Direct
Category: Non-Alcoholic Drinks
Title: The Tea Calendar
Client: Halssen & Lyon
Agency: Kolle Rebbe, Germany
Award: Silver
The Truth
TV Advertising
Category: The Retailers
Title: The Truth
Client: Morrisons – Christmas 2012
Agency: DLKW Lowe, London
Award: Silver
Trick Or Treacle
Packaging Design
Category: Baking & Sweet Foods
Title: Trick or Treacle / Happy & Glorious
Client: Tate and Lyle Black Treacle
Agency: Design Bridge, London
Award: Silver
Two Bottle Caps
Poster / Outdoor
Category: Non-Alcoholic Drinks
Title: Two Bottle Caps
Client: Coca-Cola
Agency: Mayer/McCann, Slovakia
Award: Silver
Valentines
Press
Category: Baking & Sweet Foods
Title: Valentines
Client: Hovis
Agency: JWT London
Award: Silver
Vote For The Top Cheese
Advertising Effectiveness – Integrated
Category: Confectionery & Snacks
Title: Vote For The Top Cheese 2012
Client: Cheez-It
Agency: Razorfish, Chicago
Award: FAB Award
Waitrose Cook’s Homebaking
Packaging Design
Category: Baking & Sweet Foods
Title: Waitrose Cook’s Homebaking
Client: Waitrose
Agency: Lewis Moberly, London
Award: Silver
We All Make The Games
TV Advertising, Integrated
Category: The Retailers
Title: We All Make The Games
Client: McDonald’s Olympic Sponsorship
Agency: Leo Burnett, London
Award: FAB Award (TV Advertising) & FAB Award (Integrated)
We Will Find You
Sales Promotion
Category: Confectionery & Snacks
Title: We Will Find You
Client: Kit Kat
Agency: JWT, London
Award: FAB Award
Yamaraj
Guerilla Marketing
Category: The Retailers
Title: Yamaraj
Client: Zara – The Tapas Bar
Agency: McCann Worldgroup, India
Award: FAB Award
YASU
Retail Environment / Interiors
Category: Dairy
Title: YASU – A spoonful of Greece
Client: YASU
Agency: Red Design Consultants, Greece/ Minos Digenis Arquitectos
Award: Silver
