We collaborated with experts who manufacture exquisite hand-crafted material from recycled packaging. By using waste to create our prestigious awards, we hope we can change people’s perceptions around recycled materials and unlock their hidden potential – turning rubbish into beauty. We hope it will find a proud place within your offices or homes.
It recognises the critical contribution that outstanding creative work makes to building brands, it identifies and rewards the leading practitioners from over sixty countries, and it acknowledges their contribution to their Clients and their Agencies.
Now in its Twenty-Seventh year, The FAB Awards has taken entries from many Clients, every leading Agency Network, Design Consultancies and many important Challenger Agencies from over 60 countries around the world.
The FAB Awards Agency of the Year for 2024 was BBDO New York and Design Agency of the Year was won by Design Bridge and Partners and other FAB Awards went to countries from around the world. The 26th FAB Awards show was supported by and hosted on YouTube.
The FAB Brand of the Year Award was won by PepsiCo, who took home a FAB (Gold) Award and several FAB (Silver) Awards.
There is still no other International Awards program which shares our focus, and the FAB Awards continues to offer Agencies and their Clients a unique opportunity.
The FAB Brand of the Year Award, as well as the FAB Agency of the Year Award, will be supported by MarComm News.
We have a refreshed identity and new set of FAB awards for 2020. Just as the identity reflects the transformation of food and beverage brands, our new awards themselves are transformed from food and beverage packaging.
Many thanks go to:
Shaun Bowen is Co-Founder and Creative Partner of B&B studio, an award-winning, independent branding and packaging agency established in 2009.
Over the past sixteen years, Shaun and his team have helped to create, launch and grow some of the most loved and successful brands in the food and beverage space, working closely with brand founders and leaders to redefine category norms.
Over the course of his 30-year design career, Shaun has amassed numerous awards and accolades, including D&AD, Design Week, Clio, Mobius, Dieline, DBA Design Effectiveness and of course FAB Awards!
×Lottie Petersen is a Design Director at Bloom London, who has been involved with designing some of the UK’s best loved brands whilst working in the industry for the last 10 years.
An FMCG Powerhouse, her specialism lies within branding and packaging design, with a strong interest in showcasing strategic thinking and brand storytelling. She’s worked across a broad selection of brands – from start-ups brimming with personality, to iconic household names looking to rediscover their heritage and identity.
Projects have included brand worlds for Heineken and Britvic, to portfolio redesigns for Richmond’s, Ginsters and McVitie’s.
Still a hands-on creative, Lottie champions craft, skill and teamwork and is passionate about supporting the next generation of talent.
×Paco Adín is the creative director and partner of Supperstudio, a packaging boutique founded in 2003.
With a degree in advertising, marketing and design, he brings together his work at Supperstudio with teaching, giving classes, workshops and conferences about packaging at the University of the Basque Country and at important design schools such as Elisava in Barcelona.
In recent years, many of his works have won important awards such as the Pentawards, D&AD, FAB Awards, Laus, Vertex, Bes!N Food and German Design Awards…. In addition, Supperstudio was named Agency of the Year at the Pentawards twice in 2016 and 2021.
In total, he has won over 140 awards and accolades throughout his career. As the head of Supperstudio, Paco Adín works for brands such as El Corte Inglés, Codorníu, Bimbo, Avery Dennison, …
He says he is addicted to packaging.
He is convinced that humour moves mountains and making design democratic is his obsession.
He is a happy packaging practitioner.
×David has spent 25 years sparking and accelerating growth for a variety of FMCG and lifestyle brands.
Previously at McCann Erickson his wealth of strategic communications and branding experience led him to set up The Space Creative in 2006 where he has helped transform brands such as Pukka, Faith in Nature, Sheese, Bart Ingredients, and Tideford.
×As Design Director at Lewis Moberly, Julie helps lead and inspire the creative team, championing bold, brand-first ideas with exceptional craft.
Originally from South Africa and with a degree in Fine Art, her design career has spanned media, consumer goods, product innovation, consumer electronics, transport and digital interaction.
She is passionate about design’s ability to positively influence behaviour, and her broad experience helps her bring big-picture thinking with strategic rigour.
She believes that agility and experimentation are vital to the creative process and this approach has led to commercially successful solutions for leading brands including P&G, Unilever, Nestlé, Elemis, Weleda, Amtrak, McLaren and Triumph.
×Holly Hallam, Co-Owner of award-winning agency DLSM Studio (formally DesignLSM) has been responsible for leading the business into new territories; spearheading the studio’s strategy service whilst driving the team to create exceptionally inspiring luxury and lifestyle brands and spaces that push the boundaries of design.
Developing unique brand identities and design DNA’s, Holly has worked with well-respected clients across the globe, harnessing a strategic approach to deliver engaging and immersive experiences.
×Paul founded Quadrant Design in 1998 an award winning boutique agency that’s more than just a business, it’s a team of 20+ gifted and big-hearted people who think, create, and grow together.
With over 25 years in restaurant, retail, and leisure design, he has led the team in shaping spaces for some of the world’s most recognisable brands H&M, Watches of Switzerland, Eton Shirts, EL&N, Rosa’s Thai, Third Space, Honest Burger, Wagamama, and many more. The approach is simple: design spaces that don’t just look good but work hard. Because great design isn’t just about aesthetics, it’s about product, experience, effectiveness, and, ultimately, making the tills ring.
But for Paul it’s always been about more than the work, it’s about the people. Quadrant Design isn’t just built to last; it’s built to evolve. Thriving on strong relationships, a deep respect for design, and a team that stays, grows, and constantly pushes forward. Relevance isn’t a given it’s earned every single day, and that’s what keeps the passion alive for Paul.
×Our Panel of Judges are well selected and represent the design, advertising, digital, direct and packaging industries, highly experienced, respected and qualified in their field.
The FAB Awards are also judged by members of the client side. Judging will take place by International Juries in the UK during the months of April and May. Judging usually takes 3 weeks. All nominated entrants will be notified shortly after the judging and the winners will be announced ONLY at the Awards Ceremony.
The Jury for The 27th FAB Awards in 2025