Categories & Media / Design – Creative And Effectiveness

1. Retailers

  • restaurants
  • hotels
  • bars and clubs
  • grocery outlets
  • off licences
  • convenience stores
  • petrol stations
  • supermarkets
  • fast food

2. Health Foods

  • low calorie foods
  • low fat foods
  • organic foods
  • slimming products
  • sweeteners
  • vitamin and mineral supplements
  • lowered cholesterol products

3. Dairy Products

  • eggs
  • butter
  • margarine and other spreads
  • cheese
  • cream and crackers
  • milk
  • flavoured milk
  • milk shakes
  • milk desserts
  • yoghurts
  • ice cream

4. Baking Foods & Cooking Ingredients

  • biscuits and cakes
  • bread
  • breakfast cereals
  • crispbread
  • rolls
  • flour and other baking products
  • desserts
  • jam
  • honey
  • peanut butter etc
  • sugars and syrups
  • oils

5. Sustainable

  • Green
  • Organic
  • Environmental
  • Recycling

6. Pet Foods

7. Confectionery & Snacks

  • sweet
  • savoury bars
  • bag snacks (inc. nuts, crisps, dried fruits etc)
  • chewing gums
  • chocolates

8. Savoury Foods

  • meat
  • fish
  • seafood
  • pasta
  • pizza
  • rice
  • chilled and fresh delicatessen products
  • fresh, frozen, canned and dried fruit and vegetables
  • mayonnaise
  • vinegar and dressing
  • soups and sauces
  • baby foods

9. Alcoholic Drinks

  • beers
  • lager
  • cider
  • wines and champagnes
  • cocktails
  • fortified wines
  • wine and spirit coolers
  • spirits

10. Non-Alcoholic Drinks

  • coffee
  • tea
  • drinking chocolate
  • malted drinks
  • mineral water
  • still and carbonated soft drinks
  • fruit and vegetable drinks
  • energy drinks

11. Special

(For Food and Drink related projects that do not have a natural fit in any of the usual categories.)

12. Ethical

(For Food and Drinks brands that have procured their ingredients ethically and are clearly able to demonstrate this.)

13. Photography

14. Sponsorship & Idents

15. Charitable Causes

 

 

* Please note that a Nomination and an Award is NOT guaranteed in every category. Judges decisions are final.

Type of Media / Design

  • Ambient Media
  • Best Use Of Media (including Innovation, Creative Use, Effectiveness, Content or Bravery)
  • Best Use of Technology (including AI, AR, VR, IoT, Connected Devices. etc.)
  • Branded Content & Entertainment
  • Branded Utility
  • Brand Identity
  • Brand Redesign
  • Collateral & POS / POP
  • Concept (Design & Packaging)
  • Direct
  • Experiential
  • Guerilla Marketing
  • Integrated Campaigns
  • Influencer Marketing
  • Interiors / Retail Environment
  • Logo
  • Mobile Marketing / Advertising Campaigns
  • Mobile Apps & Sites
  • Online Advertising & Online Marketing
  • Packaging Design
  • Poster / Outdoor / OOH
  • Press & Print
  • Radio
  • Sales Promotion
  • Shopper Marketing
  • Social Media / Social Business
  • TV & Cinema Advertising
  • User Generated Content
  • Virals