Type of Media / Design
Ambient Media
Best Use Of Media
(including Innovation, Creative Use, Effectiveness, Content or Bravery)
Best Use of Technology
(including AI, AR, VR, IoT, Connected Devices. etc.)
Branded Content &
Entertainment
Branded Utility
Brand Identity
Brand Redesign
Collateral & POS / POP
Concept Design & Packaging
( For Unpublished / Non-Commercial Jobs ONLY)
Direct
Experiential
Guerilla Marketing
Integrated Campaigns
Influencer Marketing
Interiors /
Retail Environment
Logo
Mobile Marketing /
Advertising Campaigns
Mobile Apps & Sites
Online Advertising
& Online Marketing
Packaging Design
Poster / Outdoor / OOH
Press & Print
Radio
Sales Promotion
Shopper Marketing
Social Media /
Social Business
TV & Cinema Advertising
User Generated Content
Virals
Categories
1. Retailers
Restaurants
Hotels
Bars and clubs
Grocery outlets
Off licences
Convenience stores
Petrol stations
Supermarkets
Fast food
2. Health Foods
Low calorie foods
Low fat foods
Organic foods
Slimming products
Sweeteners
Vitamin and mineral supplements
Lowered cholesterol products
3. Dairy Products
Eggs
Butter
Margarine and other spreads
Cheese
Cream and crackers
Milk
Flavoured milk
Milk shakes
Milk desserts
Yoghurts
Ice cream
4. Baking Foods & Cooking Ingredients
Biscuits and cakes
Bread
Breakfast cereals
Crispbread
Rolls
Flour and other baking products
Desserts
Jam
Honey
Peanut butter etc
Sugars and syrups
Oils
5. Sustainable
Green
Organic
Environmental
Recycling
Vegan / Plant-Based
6. Pet Foods
7. Confectionery & Snacks
Sweet
Savoury bars
Bag snacks (inc. nuts, crisps, dried fruits etc)
Chewing gums
Chocolates
Crisps
8. Savoury Foods
Meat
Fish
Seafood
Pasta
Pizza
Rice
Chilled and fresh delicatessen products
Fresh, frozen, canned and dried fruit and vegetables
Mayonnaise
Vinegar and dressing
Soups and sauces
Baby foods
9. Alcoholic Drinks
Beers
Lager
Cider
Wines and champagnes
Cocktails
Fortified wines
Wine and spirit coolers
Spirits
10. Non Alcoholic Drinks
Coffee
Tea
Drinking chocolate
Malted drinks
Mineral water
Still and carbonated soft drinks
Fruit and vegetable drinks
Energy drinks
Non-Alcoholic drinks
11. Special
(For Food and Drink related projects that do not have a natural fit in any of the usual categories.)
12. Ethical
(For Food and Drinks brands that have procured their ingredients ethically and are clearly able to demonstrate this.)
13. Photography
14. Sponsorship & Idents
15. Charitable Causes
To Enter The Effectiveness Awards: Please see below
For Design Effectiveness Entries
The actual project / pack and/or images + Sales Results, Return on Investment with specific details on how Design played a role in achieving these results.
For Advertising Effectiveness Entries please submit:
Campaign Objectives
Strategy for achieving the above objectives – describe how all the elements of your project / campaign interact with and complement one another in order to engage your target market
Detail what part media planning played in engaging your target market: Evidence of how successfully the objectives were achieved.
Please include third-party verification where possible: Return on Investment
To Enter Effectiveness:
Upload images / video files directly to the FAB entry system to support the entry.
Your write up should include: Brief / Strategy / Results and specifically impact of Design on Sales OR Advertising on Sales. Kindly include Sales Results.
You may copy / paste from a word doc into the entry form or upload .pdf or a .doc / .docx
Please note that a Nomination and an Award is NOT guaranteed in every category.
Judges decisions are final.
