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About the FAB Forum
The FAB Forum is a day event dedicated to the Food and Beverage Marketing Industry brought to you by The FAB Awards and hosted by Google at their St. Giles Venue.
ALL FAB Entrants are invited to our FAB Forum at Google as our guests where Brands, Creative, Media and Tech come together to shine a light on Thought Leadership in Food and Beverage Marketing.
This year, we are pleased to announce we’ll be powered by Google, for our 5th consecutive year. The FAB Forum is presented by The 22nd FAB Awards and Sponsored and Co-Hosted by Google.
19.05.20 – FAB Forum 2020 (Postponed)
Please join us for a taste of the industry’s hot topics.
Speakers and Agenda for 2020 to be announced soon!
FAB Forum 2019
“How to design out the packaging waste problem”
Jonathan Ford
CEO & Creative Partner at Pearlfisher
“Nescafé Dolce Gusto – Data Driven Creativity”
Brad Guin
Client Partner at Jellyfish
“Disruptive Brands”
Showcase & Panel Discussion
Moderated by JKR’S Uttara Masting and featuring Graze’s Elena Edwards and Mairi Hughes, FIX8’S Freya Twigden & Hisbe’s Ruth Anslow
“Making FAB Ads Unskippable”
Elisabeth Dien
Insights Manager Brandlab EMEA at Google
“Quaker Oats Case Study: Personalisation at Scale”
Adam Wroblewski
Wesa Grains Digital Marketing Manager at PepsiCo
“Innovating in CPG”
David Benson
Global Director (Marketing) Thought Leadership and Scaled Initiatives at Google
“This is my YouTube”
Anaïs Hayes
Head of Brand Innovation at Google
“Future Food: Taste, Tech & Tomorrow”
Katrina Dodd
Head of Trends at Contagious
2019 Agenda
12:00-13:00
60 mins
Lunch and Registration
13:00-13:05
5 mins
Introduction
Neeraj Nayar (The FAB Awards)
13:05-13:20
15 mins
Welcome to FAB in Colour
Emma Cremin and Johanna Gerhold (Google)
13:20-13:40
20 mins
How to Design Out the Packaging Waste Problem
Jonathan Ford (Pearlfisher)
13:40-14:00
20 mins
NESCAFÉ Dolce Gusto – Data Driven Creativity
Brad Guin (Jellyfish)
14:00-14:30
30 mins
Disruptive Brands: Showcase and Panel Discussion
Uttara Masting (JKR), Elena Edwards, Mairi Hughes (Graze), Freya Twigden (Fix8) and Ruth Anslow (HISBE)
14:30-14:40
10 mins
FAB in Colour Quiz
14:40-15:10
30 mins
Break
15:10-15:30
20 mins
Making FAB Ads Unskippable
Elisabeth Dien (Google)
15:30-15:50
20 mins
Quaker Oats Case Study: Personalisation at Scale
Adam Wroblewski (PepsiCo), Nazli Emekdas (Google), Laura Hazell (AMV BBDO), Georgina Williams Gray (OMD) and Irina Panescu (PepsiCo)
15:50-16:10
20 mins
Innovating in CPG
David Benson (Google)
16:10-16:25
15 mins
The Power of YouTube
Anais Hayes (Google)
16:25-16:45
20 mins
Future Food: Taste, Tech and Tomorrow
Katrina Dodd (Contagious)
16:45-16:50
5 mins
Wrap up
Emma Cremin and Johanna Gerhold (Google)
17:00-19:00
120 mins
Drinks and Networking
