Technical Data
File Uploading
Uploads should be under 200 MB and have file names that are clear and descriptive.
Images should be a minimum of 72dpi and ideally not more than 2 MB per image. Motion Files should not exceed 200 MB.
PLEASE DO NOT SEND SAMPLES THIS YEAR. ALL JUDGING WILL BE DONE ON DIGITAL ASSETS.
Within the FAB Entry system, your ‘profile’, accessed from the top menu bar, is where your details and information, and all your entries and files are held.
To upload files, select ‘Files’ from the profile dropdown and create a new folder, giving it the ‘Title of Entry’ you used when adding entry information.
Click on the folder. Within the folder, upload the images, PDFs, videos etc that correspond to the entry.
All standard file formats are supported. The most common ones are listed below:
.pdf, .jpeg, .png, .gif, .mp4, .mov, .webm, .ogg, .mp3, .ai, .eps, .tiff, .sketch, .psd, .doc, .docx, .ppt, .pptx, .xls, .xlsx, .csv, .rtf, .zip
The following special characters are not supported:
? [ ] / \\ = < > : ; , ‘ ” & $ # * ( ) | ~ ` ! { } % + {space}
If you would like to share a write up and back story ( brief / strategy / creative solution ) please do, however it is not essential for Creative Awards entries. You may use the box “extra information” which can accessed AFTER saving your entry form or you could upload a doc together with your file uploads.
There is NO word limit. This is deliberate as we would like you to share your story as you deem fit. However, please don’t make it too wordy…..
For Effectiveness Entries: Please see Effectiveness Entry write up requirements at the bottom of this page.
TV & Cinema
Upload files in MP4 format directly to the FAB Entry system.
(Or alternatively provide files for download via FTP / youSENDit / WeTransfer, etc. + Summary of Project).
If you would like to share a write up and back story ( brief / strategy / creative solution ) please do, however it is not essential for Creative Awards entries. You may use the box “extra information” which can accessed AFTER saving your entry form or you could upload a doc together with your file uploads.
There is NO word limit. This is deliberate as we would like you to share your story as you deem fit. However, please don’t make it too wordy…..
For Effectiveness Entries: Please see Effectiveness Entry write up requirements at the bottom of this page.
Radio
Upload files directly to the FAB Entry system.
(Or alternatively provide files for download via FTP / youSENDit / WeTransfer, etc. + Summary of Project).
If you would like to share a write up and back story ( brief / strategy / creative solution ) please do, however it is not essential for Creative Awards entries. You may use the box “extra information” which can accessed AFTER saving your entry form or you could upload a doc together with your file uploads.
There is NO word limit. This is deliberate as we would like you to share your story as you deem fit. However, please don’t make it too wordy…..
For Effectiveness Entries: Please see Effectiveness Entry write up requirements at the bottom of this page.
PR ( Events / Campaigns / Content / Influencers / Creativity )
Upload video files / images directly to the FAB Entry system.
(Or alternatively provide files for download via FTP / youSENDit / WeTransfer, etc. + Summary of Project).
To share a write up and back story ( brief / strategy / creative solution ) you may use the box “extra information” which can accessed AFTER saving your entry form or you could upload a doc together with your file uploads.
There is NO word limit. This is deliberate as we would like you to share your story as you deem fit. However, please don’t make it too wordy…..
For Effectiveness Entries: Please see Effectiveness Entry write up requirements at the bottom of this page.
Press / Print
Upload video files / images directly to the FAB Entry system.
(Or alternatively provide files for download via FTP / youSENDit / WeTransfer, etc. + Summary of Project).
If you would like to share a write up and back story ( brief / strategy / creative solution ) please do, however it is not essential for Creative Awards entries. You may use the box “extra information” which can accessed AFTER saving your entry form or you could upload a doc together with your file uploads.
There is NO word limit. This is deliberate as we would like you to share your story as you deem fit. However, please don’t make it too wordy…..
For Effectiveness Entries: Please see Effectiveness Entry write up requirements at the bottom of this page.
Poster / Outdoor & Ambient Media / Photography
Upload video files / images directly to the FAB Entry system.
(Or alternatively provide files for download via FTP / youSENDit / WeTransfer, etc. + Summary of Project).
If you would like to share a write up and back story ( brief / strategy / creative solution ) please do, however it is not essential for Creative Awards entries. You may use the box “extra information” which can accessed AFTER saving your entry form or you could upload a doc together with your file uploads.
There is NO word limit. This is deliberate as we would like you to share your story as you deem fit. However, please don’t make it too wordy…..
For Effectiveness Entries: Please see Effectiveness Entry write up requirements at the bottom of this page.
Packaging
Upload images directly to the FAB Entry system.
(Or alternatively provide files for download via FTP / youSENDit / WeTransfer, etc. + Summary of Project).
A packaging execution is a single entry, i.e. a single pack. A packaging range is for a series / line within the same range.
If you would like to share a write up and back story ( brief / strategy / creative solution ) please do, however it is not essential for Creative Awards entries. You may use the box “extra information” which can accessed AFTER saving your entry form or you could upload a doc together with your file uploads.
There is NO word limit. This is deliberate as we would like you to share your story as you deem fit. However, please don’t make it too wordy…..
For Effectiveness Entries: Please see Effectiveness Entry write up requirements at the bottom of this page.
Brand Redesign
Upload images directly to the FAB Entry system.
(Or alternatively provide files for download via FTP / youSENDit / WeTransfer, etc. + Summary of Project).
Images showing Before and After MUST be provided.
If you would like to share a write up and back story ( brief / strategy / creative solution ) please do, however it is not essential for Creative Awards entries. You may use the box “extra information” which can accessed AFTER saving your entry form or you could upload a doc together with your file uploads.
There is NO word limit. This is deliberate as we would like you to share your story as you deem fit. However, please don’t make it too wordy…..
For Effectiveness Entries: Please see Effectiveness Entry write up requirements at the bottom of this page.
Logo
Upload images directly to the FAB Entry system.
(Or alternatively provide files for download via FTP / youSENDit / WeTransfer, etc. + Summary of Project).
If you would like to share a write up and back story ( brief / strategy / creative solution ) please do.
You may use the box “extra information” which can accessed AFTER saving your entry form or you could upload a doc together with your file uploads.
There is NO word limit. This is deliberate as we would like you to share your story as you deem fit. However, please don’t make it too wordy…..
For Effectiveness Entries: Please see Effectiveness Entry write up requirements at the bottom of this page.
Interiors / Retail Environment
Upload images / video files directly to the FAB Entry system.
(Or alternatively provide files for download via FTP / youSENDit / WeTransfer, etc. + Summary of Project).
If you would like to share a write up and back story ( brief / strategy / creative solution ) please do.
You may use the box “extra information” which can accessed AFTER saving your entry form or you could upload a doc together with your file uploads.
There is NO word limit. This is deliberate as we would like you to share your story as you deem fit. However, please don’t make it too wordy…..
For Effectiveness Entries: Please see Effectiveness Entry write up requirements at the bottom of this page.
Brand Identity
Upload images / video files directly to the FAB Entry system.
(Or alternatively provide files for download via FTP / youSENDit / WeTransfer, etc. + Summary of Project).
If you would like to share a write up and back story ( brief / strategy / creative solution ) please do, however it is not essential for Creative Awards entries. You may use the box “extra information” which can accessed AFTER saving your entry form or you could upload a doc together with your file uploads.
There is NO word limit. This is deliberate as we would like you to share your story as you deem fit. However, please don’t make it too wordy…..
For Effectiveness Entries: Please see Effectiveness Entry write up requirements at the bottom of this page.
Craft ( Art Direction / Writing / Typography / Illustration )
( For Entries Submitted and Judged Purely For Craft )
Upload images / video files directly to the FAB Entry system.
(Or alternatively provide files for download via FTP / youSENDit / WeTransfer, etc. + Summary of Project).
If you would like to share a write up and back story ( brief / strategy / creative solution ) please do, however it is not essential for Creative Awards entries. You may use the box “extra information” which can accessed AFTER saving your entry form or you could upload a doc together with your file uploads.
There is NO word limit. This is deliberate as we would like you to share your story as you deem fit. However, please don’t make it too wordy…..
For Effectiveness Entries: Please see Effectiveness Entry write up requirements at the bottom of this page.
Concept Design & Packaging
(Only for Unpublished / Non-Commercial Jobs)
Upload images / video files directly to the FAB Entry system.
(Or alternatively provide files for download via FTP / youSENDit / WeTransfer, etc. + Summary of Project).
If you would like to share a write up and back story ( brief / strategy / creative solution ) please do, however it is not essential for Creative Awards entries. You may use the box “extra information” which can accessed AFTER saving your entry form or you could upload a doc together with your file uploads.
There is NO word limit. This is deliberate as we would like you to share your story as you deem fit. However, please don’t make it too wordy…..
For Effectiveness Entries: Please see Effectiveness Entry write up requirements at the bottom of this page.
Direct
Upload images / video files directly to the FAB Entry system.
(Or alternatively provide files for download via FTP / youSENDit / WeTransfer, etc. + Summary of Project).
If you would like to share a write up and back story ( brief / strategy / creative solution ) please do, however it is not essential for Creative Awards entries. You may use the box “extra information” which can accessed AFTER saving your entry form or you could upload a doc together with your file uploads.
There is NO word limit. This is deliberate as we would like you to share your story as you deem fit. However, please don’t make it too wordy…..
For Effectiveness Entries: Please see Effectiveness Entry write up requirements at the bottom of this page.
Collateral & POS / POP / Guerilla Marketing
Upload images / video files directly to the FAB Entry system.
(Or alternatively provide files for download via FTP / youSENDit / WeTransfer, etc. + Summary of Project).
If you would like to share a write up and back story ( brief / strategy / creative solution ) please do, however it is not essential for Creative Awards entries. You may use the box “extra information” which can accessed AFTER saving your entry form or you could upload a doc together with your file uploads.
There is NO word limit. This is deliberate as we would like you to share your story as you deem fit. However, please don’t make it too wordy…..
For Effectiveness Entries: Please see Effectiveness Entry write up requirements at the bottom of this page.
Sales Promotion
Upload images / video files directly to the FAB Entry system.
(Or alternatively provide files for download via FTP / youSENDit / WeTransfer, etc. + Summary of Project).
If you would like to share a write up and back story ( brief / strategy / creative solution ) please do, however it is not essential for Creative Awards entries. You may use the box “extra information” which can accessed AFTER saving your entry form or you could upload a doc together with your file uploads.
There is NO word limit. This is deliberate as we would like you to share your story as you deem fit. However, please don’t make it too wordy…..
For Effectiveness Entries: Please see Effectiveness Entry write up requirements at the bottom of this page.
Mobile Apps & Sites
Upload video of app / site demonstration directly to the FAB Entry system.
(Or alternatively provide files for download via FTP / youSENDit / WeTransfer, etc. + Summary of Project).
If you would like to share a write up and back story ( brief / strategy / creative solution ) please do, however it is not essential for Creative Awards entries. You may use the box “extra information” which can accessed AFTER saving your entry form or you could upload a doc together with your file uploads.
There is NO word limit. This is deliberate as we would like you to share your story as you deem fit. However, please don’t make it too wordy…..
For Effectiveness Entries: Please see Effectiveness Entry write up requirements at the bottom of this page.
Online Advertising & Online Marketing
URL pointing to ad(s) or upload files directly to the FAB Entry system.
(Or alternatively provide files for download via FTP / youSENDit / WeTransfer, etc. + Summary of Project).
If you would like to share a write up and back story ( brief / strategy / creative solution ) please do, however it is not essential for Creative Awards entries. You may use the box “extra information” which can accessed AFTER saving your entry form or you could upload a doc together with your file uploads.
There is NO word limit. This is deliberate as we would like you to share your story as you deem fit. However, please don’t make it too wordy…..
For Effectiveness Entries: Please see Effectiveness Entry write up requirements at the bottom of this page.
Mobile Marketing / Advertising
Upload video files / images directly to the files directly to the FAB Entry system.
(Or alternatively provide files for download via FTP / youSENDit / WeTransfer, etc. + Summary of Project).
Please include all appropriate files for any active links.
If you would like to share a write up and back story ( brief / strategy / creative solution ) please do, however it is not essential for Creative Awards entries. You may use the box “extra information” which can accessed AFTER saving your entry form or you could upload a doc together with your file uploads.
There is NO word limit. This is deliberate as we would like you to share your story as you deem fit. However, please don’t make it too wordy…..
For Effectiveness Entries: Please see Effectiveness Entry write up requirements at the bottom of this page.
Viral
Upload viral video files directly to the files directly to the FAB Entry system.
(Or alternatively provide files for download via FTP / youSENDit / WeTransfer, etc. + Summary of Project).
If you would like to share a write up and back story ( brief / strategy / creative solution ) please do, however it is not essential for Creative Awards entries. You may use the box “extra information” which can accessed AFTER saving your entry form or you could upload a doc together with your file uploads.
There is NO word limit. This is deliberate as we would like you to share your story as you deem fit. However, please don’t make it too wordy…..
For Effectiveness Entries: Please see Effectiveness Entry write up requirements at the bottom of this page.
Integrated
Upload video files / images directly to files directly to the FAB Entry system.
(Or alternatively provide files for download via FTP / youSENDit / WeTransfer, etc. + Summary of Project).
Please try and keep the Integrated Film under 3 minutes.
If you would like to share a write up and back story ( brief / strategy / creative solution ) please do, however it is not essential for Creative Awards entries. You may use the box “extra information” which can accessed AFTER saving your entry form or you could upload a doc together with your file uploads.
There is NO word limit. This is deliberate as we would like you to share your story as you deem fit. However, please don’t make it too wordy…..
For Effectiveness Entries: Please see Effectiveness Entry write up requirements at the bottom of this page.
Branded Content / Branded Entertainment
Upload video files / images directly to the files directly to the FAB Entry system.
(Or alternatively provide files for download via FTP / youSENDit / WeTransfer, etc. + Summary of Project).
If you would like to share a write up and back story ( brief / strategy / creative solution ) please do, however it is not essential for Creative Awards entries. You may use the box “extra information” which can accessed AFTER saving your entry form or you could upload a doc together with your file uploads.
There is NO word limit. This is deliberate as we would like you to share your story as you deem fit. However, please don’t make it too wordy…..
For Effectiveness Entries: Please see Effectiveness Entry write up requirements at the bottom of this page.
Social Media / Social Business
URL pointing to the project or upload video files / images directly to the files directly to the FAB Entry system.
(Or alternatively provide files for download via FTP / youSENDit / WeTransfer, etc. + Summary of Project).
If you would like to share a write up and back story ( brief / strategy / creative solution ) please do, however it is not essential for Creative Awards entries. You may use the box “extra information” which can accessed AFTER saving your entry form or you could upload a doc together with your file uploads.
There is NO word limit. This is deliberate as we would like you to share your story as you deem fit. However, please don’t make it too wordy…..
For Effectiveness Entries: Please see Effectiveness Entry write up requirements at the bottom of this page.
Best Use of Technology
(Including AI, AR, VR, IoT, Connected Devices. etc.)
Upload images / video files directly to the FAB Entry system.
(Or alternatively provide files for download via FTP / youSENDit / WeTransfer, etc. + Summary of Project).
Please include all appropriate files for any active links.
If you would like to share a write up and back story ( brief / strategy / creative solution ) please do, however it is not essential for Creative Awards entries. You may use the box “extra information” which can accessed AFTER saving your entry form or you could upload a doc together with your file uploads.
There is NO word limit. This is deliberate as we would like you to share your story as you deem fit. However, please don’t make it too wordy…..
For Effectiveness Entries: Please see Effectiveness Entry write up requirements at the bottom of this page.
Best Use of Media
(Including Innovation, Creative Use, Effectiveness, Content or Bravery)
Upload video files / images directly to the FAB Entry system.
(Or alternatively provide files for download via FTP / youSENDit / WeTransfer, etc. + Summary of Project).
If you would like to share a write up and back story ( brief / strategy / creative solution ) please do, however it is not essential for Creative Awards entries. You may use the box “extra information” which can accessed AFTER saving your entry form or you could upload a doc together with your file uploads.
There is NO word limit. This is deliberate as we would like you to share your story as you deem fit. However, please don’t make it too wordy…..
For Effectiveness Entries: Please see Effectiveness Entry write up requirements at the bottom of this page.
Experiential
Upload video files / images directly to the FAB Entry system.
(Or alternatively provide files for download via FTP / youSENDit / WeTransfer, etc. + Summary of Project).
If you would like to share a write up and back story ( brief / strategy / creative solution ) please do, however it is not essential for Creative Awards entries. You may use the box “extra information” which can accessed AFTER saving your entry form or you could upload a doc together with your file uploads.
There is NO word limit. This is deliberate as we would like you to share your story as you deem fit. However, please don’t make it too wordy…..
For Effectiveness Entries: Please see Effectiveness Entry write up requirements at the bottom of this page.
Influencer Marketing
URL pointing to the project or upload video files / images directly to the FAB Entry system.
(Or alternatively provide files for download via FTP / youSENDit / WeTransfer, etc. + Summary of Project).
If you would like to share a write up and back story ( brief / strategy / creative solution ) please do, however it is not essential for Creative Awards entries. You may use the box “extra information” which can accessed AFTER saving your entry form or you could upload a doc together with your file uploads.
There is NO word limit. This is deliberate as we would like you to share your story as you deem fit. However, please don’t make it too wordy…..
For Effectiveness Entries: Please see Effectiveness Entry write up requirements at the bottom of this page.
Shopper Marketing
Upload images / video files directly to the FAB Entry system.
(Or alternatively provide files for download via FTP / youSENDit / WeTransfer, etc. + Summary of Project).
If you would like to share a write up and back story ( brief / strategy / creative solution ) please do, however it is not essential for Creative Awards entries. You may use the box “extra information” which can accessed AFTER saving your entry form or you could upload a doc together with your file uploads.
There is NO word limit. This is deliberate as we would like you to share your story as you deem fit. However, please don’t make it too wordy…..
For Effectiveness Entries: Please see Effectiveness Entry write up requirements at the bottom of this page.
Effectiveness Awards
You may only enter The FAB Effectiveness Awards if you are comfortable your project has met a good creative standard and / or been shortlisted locally.
For Advertising Effectiveness Entries please submit:
- Campaign Objectives
- Strategy for achieving the above objectives – describe how all the elements of your project/campaign interact with and complement one another in order to engage your target market.
- Detail what part media planning played in engaging your target market: Evidence of how successfully the objectives were achieved. Please include third-party verification where possible: Return on Investment.
For Design Effectiveness Entries:
Upload images / video files directly to the FAB entry system + Sales Results, Return on Investment with specific details on how Design played a role in achieving these results.
We deliberately do not have a word count. We would like you to tell your story, the way you would like to.
To Enter Effectiveness:
Upload images / video files directly to the FAB entry system to support the entry.
Your write up should include: Brief / Strategy / Results and specifically impact of Design on Sales OR Advertising on Sales. Kindly include Sales Results.
You may copy / paste from a word doc into the entry form or upload .pdf or a .doc / .docx
All Jury Decisions are FINAL Our Judging Panel chooses The Finalists and Winners and their decisions are Final.
Jury Panels may choose to Award in several categories or may choose to Award in only a few. Judges will have the final say on maintaining high standards for the year.
