Winners FAB Awards 2015
1914
TV & Cinema Advertising, Advertising Effectiveness
Category: Retailer
Title: 1914
Client: Sainsbury’s
Agency: AMV BBDO, London
Award: FABulous Award, FAB Award (x2)
50 Years of Family
TV & Cinema Advertising
Category: Retailer
Title: 50 Years of Family
Client: KFC
Agency: BBH, London
Award: Silver
Adventures In Imagination
TV & Cinema Advertising
Category: Retailer
Title: Adventures In Imagination
Client: M&S
Agency: RKCR/Y&R, London
Award: Silver
After Swimming, Labour & BBQ
Posters & OOH
Category: Photography
Title: After Swimming, Labour & BBQ
Client: McDonald’s
Agency: Leo Burnett, London
Award: Silver
AMP Energy: “No Bull. Just Energy”
Branded Entertainment
Category: Non-Alcoholic Drinks
Title: “No Bull. Just Energy”
Client: AMP Energy
Agency: Mekanism, New York
Award: FAB Award
Arabica Spice Packaging
Packaging Design
Category: Savoury Foods
Title: Arabica Spice Packaging
Client: Arabica Range
Agency: Here Design, London
Award: FAB Award
Bacardi Packaging
Packaging Design
Category: Alcoholic Drinks
Title: Bacardi Packaging
Client: Bacardi
Agency: Here Design, London
Award: FAB Award
Bartinder
Mobile
Category: Alcoholic Drinks
Title: Bartinder
Client: Primus
Agency: Boondoggle, Belgium
Award: FAB Award
Beast Restaurant
Retail Interiors / Environment
Category: Retailer
Title: Beast Restaurant
Client: Beast
Agency: DesignLSM, Hove
Award: FAB Award
Bendgate
Social Media & Social Business, Best Use of Media
Category: Confectionery & Snacks
Title: Bendgate
Client: Kit Kat
Agency: JWT, London
Award: FAB Award
Blue Plaque of Lies
Ambient
Category: Baking / Sweet Foods
Title: Blue Plaque of Lies
Client: Rice Krispies
Agency: Leo Burnett, London
Award: FAB Award
Bosse’s Milk
Packaging Design, Direct Marketing, Sales Promotion, Integrated Campaign
Category: Retailer, Dairy Products
Title: Bosse’s Milk
Client: Lidl Private Lable Milk
Agency: INGO, Stockholm
Award: FABulous Award, FAB Award (x3)
Brady Bunch
TV & Cinema Advertising
Category: Confectionery & Snacks
Title: Brady Bunch
Client: Snickers
Agency: BBDO, New York
Award: FABulous Award, FAB Award
Bulk Barn Rebrand
Brand Redesign
Category: Retailer
Title: Bulk Barn Rebrand
Client: Bulk Barn
Agency: Leo Burnett, Toronto
Award: Silver
Butlin’s Firehouse
Retail Interiors / Environment
Category: Retailer
Title: Butlin’s Firehouse
Client: Butlin’s Firehouse
Agency: Mystery, London
Award: Silver
Carlotta
Packaging Design
Category: Baking / Sweet Foods
Title: Carlotta
Client: Carlotta Range
Agency: Anagrama, México
Award: Silver
Celebrating 40 Years Together
Websites
Category: Retailer
Title: Celebrating 40 Years Together
Client: McDonald’s
Agency: Razorfish, London
Award: FAB Award
Chateau Ruban Winery Range
Packaging Design
Category: Alcoholic Drinks
Title: Chateau Ruban Winery Range
Client: Chateau Ruban Winery
Agency: Pergamen,Trnava
Award: FAB Award
Coca-Cola Sochi 2014 Winter Olympics
Packaging Design
Category: Non-Alcoholic Drinks
Title: Coca-Cola Sochi 2014 Winter Olympics
Client: Coca-Cola
Agency: Turner Duckworth: London & San Francisco
Award: Silver
Coffee vs Gangs
Branded Content
Category: Non-Alcoholic Drinks
Title: Coffee vs Gangs
Client: Kenco
Agency: JWT, London
Award: FAB Award
Collection
Design Effectiveness
Category: Alcoholic Drinks
Title: Collection
Client: Johnnie Walker
Agency: Lewis Moberly, London
Award: FAB Award
Colman’s Ltd. Edition Mustard Packaging
Packaging Design
Category: Savoury Foods
Title: Colman’s Ltd. Edition Mustard Packaging
Client: Colman’s Range
Agency: Hornall Anderson, Seattle
Award: Silver
Colour of Maroc – Argan Oil
Packaging Design
Category: Savoury Foods
Title: Colour of Maroc
Client: Argan Oil
Agency: Landor, Sydney
Award: Silver
Come Alive
TV & Cinema Advertising
Category: Non-Alcoholic Drinks
Title: Come Alive
Client: Mountain Dew Kickstart
Agency: BBDO, New York
Award: Silver
Conversation Films TV Campaign
TV & Cinema Advertising
Category: Non-Alcoholic Drinks
Title: Conversation Films TV Campaign
Client: Starbucks
Agency: BBDO, New York
Award: Silver
Crowdsourced Cabernet
Websites
Category: Alcoholic Drinks
Title: Crowdsourced Cabernet
Client: Columbia Crest
Agency: Cole & Weber United, Seattle
Award: FAB Award
Dog Fat Pants
Press, Posters & OOH
Category: Pet Foods
Title: Dog Fat Pants
Client: Jardiland
Agency: Rosapark, Paris
Award: FABulous Award, FAB Award (x2)
Dog Gif Party Maker
Online Advertising, User Generated Content
Category: Pet Foods
Title: Dog Gif Party Maker
Client: Misfits
Agency: Proximity, Canada
Award: FAB Award
Driven By Bacon
Experiential Campaigns
Category: Savoury Foods
Title: Driven By Bacon
Client: Black Label Bacon
Agency: BBDO, Minneapolis
Award: Silver
Emlings
Mobile
Category: Retailer
Title: Emlings
Client: McDonald’s
Agency: Leo Burnett, Sydney
Award: Silver
Fans Step-up with Lucozade Sport
Advertising Effectiveness
Category: Non-Alcoholic Drinks
Title: Fans Step-up with Lucozade Sport
Client: Lucozade Sport
Agency: Brass, Leeds
Award: Silver
Father’s Day Restoration Project
Social Media & Social Business
Category: Alcoholic Drinks
Title: Father’s Day Restoration Project
Client: Glenfiddich
Agency: Gravity Thinking, London
Award: Silver
Fish & Chips Campaign
Posters & OOH
Category: Savoury Foods
Title: Fish & Chips Campaign
Client: Sarson’s
Agency: McGarryBowen, London
Award: Silver
Fortnum & Mason Handmade Collection
Packaging Design
Category: Confectionery & Snacks
Title: Fortnum & Mason Handmade Collection
Client: Fortnum & Mason Range
Agency: Design Bridge, London
Award: Silver
Fortnum & Mason Novelties
Packaging Design
Category: Confectionery & Snacks
Title: Fortnum & Mason Novelties
Client: Fortnum & Mason Range
Agency: Design Bridge, London
Award: FAB Award
French Kids Are So Cute
Press
Category: Savoury Foods
Title: French Kids Are So Cute
Client: Les Moutardes Du Vexin
Agency: Havas, Paris
Award: FAB Award
Fruit Match
Best Use of Technology
Category: Retailer
Title: Fruit Match
Client: McDonald’s
Agency: DDB, Stockholm
Award: Silver
Fry Gloves
Branded Utility
Category: Retailer
Title: Fry Gloves
Client: McDonald’s
Agency: Moroch, Texas
Award: Silver
FryFutbol
Advertising Effectiveness
Category: Retailer
Title: FryFutbol
Client: McDonald’s
Agency: Arc/ Facebook/ OMD, UK
Award: FAB Award
Future, A Gallery by Johnnie Walker
Experiential Campaigns
Category: Alcoholic Drinks
Title: Future, A Gallery by Johnnie Walker
Client: Johnnie Walker
Agency: Leo Burnett, Colombia
Award: FAB Award
Harvest Cheweee Packaging Redesign
Brand Redesign
Category: Baking / Sweet Foods
Title: Harvest Cheweee Packaging Redesign
Client: Harvest Cheweee
Agency: Turner Duckworth: London & San Francisco
Award: Silver
Health Cha Shree Ganesh
Experiential Campaigns
Category: Health Foods
Title: Health Cha Shree Ganesh
Client: Nutralite
Agency: DDB Mudra Group, Mumbai
Award: FAB Award
Heck
Design Effectiveness
Category: Savoury Foods
Title: Heck
Client: Heck Foods
Agency: Elmwood, UK
Award: FAB Award
Hulahoop
Posters & OOH
Category: Retailer
Title: Hulahoop
Client: McDonald’s
Agency: DDB, Helsinki
Award: Silver
Hungry Purchase Resale
Web Banner Advertising
Category: Confectionery & Snacks
Title: Hungry Purchase Resale
Client: Snickers
Agency: Impact BBDO, Dubai
Award: Silver
Hunter Gatherer
TV & Cinema Advertising
Category: Retailer
Title: Hunter Gatherer
Client: McDonald’s
Agency: Leo Burnett, London
Award: Silver
Johnnie Walker Wow Bag
Collateral & POS
Category: Alcoholic Drinks
Title: Johnnie Walker Wow Bag
Client: Johnnie Walker
Agency: Prompt Design, Bangkok
Award: Silver
Keep The Flame Alive
Social Media & Social Business
Category: Alcoholic Drinks
Title: Keep The Flame Alive
Client: Johnnie Walker
Agency: Leo Burnett, Beirut
Award: Silver
Kids
Radio
Category: Confectionery & Snacks
Title: Kids
Client: Big Babol
Agency: McCann Worldgroup, India
Award: Silver
Lay’s Do Us A Flavor
Advertising Effectiveness
Category: Confectionery & Snacks
Title: Lay’s Do Us A Flavor
Client: Lay’s
Agency: Energy BBDO, Chicago
Award: FAB Award
Macca Cracker
Posters & OOH, Mobile
Category: Retailer
Title: Macca Cracker
Client: McDonald’s
Agency: Leo Burnett, London
Award: FAB Award
Makers and Merchants – Food Range
Packaging Design
Category: Retailer
Title: Makers and Merchants – Food Range
Client: Makers and Merchants
Agency: Horse, London
Award: Silver
Maps Campaign
Press
Category: Pet Foods
Title: Maps Campaign
Client: Whiskas
Agency: AMV BBDO, London
Award: FABulous Award, FAB Award
Marcia Gets Hungry
Posters & OOH, Ambient, Best Use of Media
Category: Confectionery & Snacks
Title: Marcia Gets Hungry
Client: Snickers
Agency: BBDO, New York
Award: FAB Award
Mars Bites & #TBT TV Campaign
TV & Cinema Advertising
Category: Confectionery & Snacks
Title: Mars Bites & #TBT TV Campaign
Client: Mars, Incorporated
Agency: BBDO, New York
Award: FAB Award
Mars Bites TV Campaign
Integrated Campaign
Category: Confectionery & Snacks
Title: Mars Bites TV Campaign
Client: Mars, Incorporated
Agency: BBDO, New York
Award: Silver
Maxibon Hangryman
Sales Promotion, Integrated Campaign
Category: Dairy Products
Title: Maxibon Hangryman
Client: Maxibon
Agency: Leo Burnett, Melbourne
Award: FAB Award
Medusa
Press
Category: Confectionery & Snacks
Title: Medusa
Client: Snickers
Agency: BBDO, New York
Award: Silver
Miller Lite Visual Identity
Packaging Design
Category: Alcoholic Drinks
Title: Miller Lite Visual Identity
Client: Miller Lite
Agency: Turner Duckworth: London & San Francisco
Award: Silver
Mini-Dairy Maly Gazda Packaging
Packaging Design
Category: Dairy Products
Title: Mini-Dairy Maly Gazda Packaging
Client: Maly Gazda range
Agency: Pergamen, Trnava
Award: Silver
MiniMINI Series
Branded Entertainment
Category: Non-Alcoholic Drinks
Title: MiniMINI Series
Client: Mountain Dew
Agency: BBDO, New York
Award: Silver
Mortlach Range
Packaging Design
Category: Alcoholic Drinks
Title: Mortlach Range
Client: Mortlach
Agency: Raison Pure, New York
Award: Silver
Mr Kipling Campaign
Press, Posters & OOH
Category: Baking / Sweet Foods
Title: Mr Kipling Campaign
Client: Mr Kipling
Agency: JWT, London
Award: Silver
Mutiny Bottle
Packaging Design
Category: Alcoholic Drinks
Title: Mutiny Bottle
Client: Bundaberg Rum
Agency: Leo Burnett, Sydney
Award: Silver
My Burger
User Generated Content, Websites
Category: Retailer
Title: My Burger
Client: McDonald’s
Agency: Razorfish, London
Award: Silver
Nongfu Spring Mineral Water
Packaging Design
Category: Non-Alcoholic Drinks
Title: Nongfu Spring Mineral Water
Client: Nongfu Spring
Agency: Horse, London
Award: FABulous Award, FAB Award
Novelized Recipes
Collateral & POS
Category: Retailer
Title: Novelized Recipes
Client: DIA
Agency: Leo Burnett, Madrid
Award: FABulous Award, FAB Award
Oh Fudge!
Packaging Design
Category: Confectionery & Snacks
Title: Oh Fudge!
Client: Credition Confectionery
Agency: Aesop Agency, London
Award: Silver
Opinions Welcome
Online Advertising
Category: Alcoholic Drinks
Title: Opinions Welcome
Client: Laphroaig
Agency: White Label, London
Award: Silver
OTE
Design Effectiveness
Category: Health Foods
Title: OTE
Client: On The Edge Sports
Agency: Elmwood, UK
Award: Silver
Paper Bottle Opener
Direct Marketing
Category: Alcoholic Drinks
Title: Paper Bottle Opener
Client: Honest Brew
Agency: Pulse, London
Award: FAB Award
Pilots
Retail Interiors / Environment
Category: Retailer, Dairy Products
Title: Pilots
Client: Rhubard Food Design
Agency: o1 Creative, London
Award: Silver
Pip & Nut Range
Logo Design
Category: Baking / Sweet Foods
Title: Pip & Nut Range
Client: Pip & Nut
Agency: B&B Studio Ltd, London
Award: FAB Award
Pringles Can Phone
Advertising Effectiveness
Category: Confectionery & Snacks
Title: Pringles Can Phone
Client: Kellogg’s
Agency: Mercieca Ltd, London
Award: FAB Award
Real Life Pac-Man
Experiential Campaigns
Category: Alcoholic Drinks
Title: Real Life Pac-Man
Client: Bud Light
Agency: Energy BBDO, Chicago
Award: Silver
Rugby Campaign
TV & Cinema Advertising
Category: Alcoholic Drinks
Title: Rugby Campaign
Client: Guinness
Agency: AMV BBDO, London
Award: Silver
See One. Want One.
Best Use of Technology
Category: Retailer
Title: See One. Want One.
Client: McDonald’s
Agency: Leo Burnett, London
Award: Silver
See The Effect
Ambient
Category: Special
Title: See The Effect
Client: Black Oolong Tea
Agency: McCann Health, Shanghai
Award: FAB Award
Slurpee Xpandinator
Sales Promotion, Advertising Effectiveness
Category: Non-Alcoholic Drinks
Title: Slurpee Xpandinator
Client: Slurpee
Agency: Leo Burnett, Melbourne
Award: FAB Award (x2)
Smirnoff White
Packaging Design
Category: Alcoholic Drinks
Title: Smirnoff White
Client: Smirnoff
Agency: Design Bridge, London
Award: Silver
Snickers Bites Print Campaign
Press
Category: Confectionery & Snacks
Title: Snickers Bites Print Campaign
Client: Snickers
Agency: BBDO, New York
Award: Silver
Spam/ Virus/ Money Transfer
Category: Alcoholic Drinks
Title: Spam/ Virus/ Money Transfer
Client: Honest Brew
Agency: Pulse, London
Award: FAB Award
Strock Feierabend
Retail Interiors / Environment
Category: Retailer
Title: Strock Feierabend
Client: Strock Feierabend
Agency: JHP, London
Award: FAB Award
Struck By A Rainbow
Branded Content
Category: Confectionery & Snacks
Title: Struck By A Rainbow
Client: Skittles
Agency: BBDO, Toronto
Award: FAB Award
Suarez Tweet
Social Media & Social Business
Category: Confectionery & Snacks
Title: Suarez Tweet
Client: Snickers
Agency: BBDO, New York
Award: FAB Award
Sweeet Campaign
TV & Cinema Advertising, Integrated Campaign
Category: Confectionery & Snacks
Title: Sweeet Campaign
Client: McVitie’s
Agency: Grey, London
Award: FAB Award
Tangled
Press
Category: Confectionery & Snacks
Title: Tangled
Client: Kit Kat
Agency: JWT, London
Award: Silver
Tatoi Club
Retail Interiors / Environment
Category: Special
Title: Tatoi Club
Client: Tatoi Club
Agency: Red Design Consultants, Athens
Award: FAB Award
The Cake Poster
Posters & OOH, Experiential Campaigns, Best Use of Media
Category: Baking / Sweet Foods
Title: The Cake Poster
Client: Mr Kipling
Agency: JWT, London
Award: FAB Award
The Connaught Hotel
Brand Redesign
Category: Special
Title: The Connaught Hotel
Client: The Connaught Hotel
Agency: The Partners, London
Award: FAB Award
The Friendly Twist
Experiential Campaigns
Category: Non-Alcoholic Drinks
Title: The Friendly Twist
Client: Coca-Cola
Agency: Leo Burnett, Colombia
Award: FAB Award
The Funky Fish Kitchen
Design Effectiveness
Category: Savoury Foods
Title: The Funky Fish Kitchen
Client: Young’s Seafood
Agency: Springetts Brand Design, London
Award: Silver
The Geometry of Pasta Packaging
Packaging Design
Category: Savoury Foods
Title: The Geometry of Pasta Packaging
Client: The Geometry of Pasta Range
Agency: Here Design, London
Award: FAB Award
The Pickle
Press
Category: Retailer
Title: The Pickle
Client: McDonald’s
Agency: DDB, Stockholm
Award: Silver
The Rebranding of Robert Oatley
Design Effectiveness
Category: Alcoholic Drinks
Title: The Rebranding of Robert Oatley
Client: Robert Oatley Vineyards
Agency: The Collective, Australia
Award: Silver
The Sound of Recipe
Radio, Best Use of Media
Category: Baking / Sweet Foods
Title: The Sound of Recipe
Client: Francine
Agency: Herezie, Paris
Award: Silver
Think Vivid!
Design Effectiveness
Category: Non-Alcoholic Drinks
Title: Think Vivid!
Client: Vivid Drinks
Agency: BrandOpus, London
Award: Silver
Transformation
Online Advertising
Category: Pet Foods
Title: Transformation
Client: Pedigree
Agency: BBDO, New York
Award: Silver
Trewithen Dairy Packaging Redesign
Design Effectiveness
Category: Dairy Products
Title: Trewithen Dairy Packaging Redesign
Client: Trewithen Dairy
Agency: Absolute, Cornwall
Award: Silver
Tweet To Eat
Posters & OOH, Ambient, Direct Marketing, Best Use of Technology
Category: Confectionery & Snacks
Title: Tweet To Eat
Client: Walkers
Agency: AMV BBDO, London
Award: FAB Award
Two Men Range
Design Effectiveness
Category: Alcoholic Drinks
Title: Two Men Range
Client: Two Men
Agency: Elmwood, Melbourne
Award: Silver
Unbelievable Bus Shelter
Posters & OOH, Augmented Reality, Best Use of Technology, Best Use of Media
Category: Non-Alcoholic Drinks
Title: Unbelievable Bus Shelter
Client: Pepsi Max
Agency: AMV BBDO, London
Award: FABulous Award, FAB Award (x4)
Unbelievable Campaign
Branded Content, Integrated Campaign
Category: Non-Alcoholic Drinks
Title: Unbelievable Campaign
Client: Pepsi Max
Agency: AMV BBDO, London
Award: FAB Award (x2)
Unromantic Novels Print Campaign
Press
Category: Confectionery & Snacks
Title: Unromantic Novels Print Campaign
Client: Snickers
Agency: BBDO, New York
Award: Silver
Up Your Street
Posters & OOH
Category: Retailer
Title: Up Your Street
Client: Morrisons.com
Agency: DLKW Lowe, London
Award: FAB Award
Vuvuchela
Sales Promotion
Category: Alcoholic Drinks
Title: Vuvuchela
Client: Bud Light
Agency: Latinworks, Texas
Award: Silver
Whatever, USA
Ambient, Experiential Campaigns, Integrated Campaign, Advertising Effectiveness
Category: Alcoholic Drinks
Title: Whatever, USA
Client: Bud Light
Agency: Energy BBDO, Chicago
Award: FAB Award (x2)
Whole Foods Market Store
Retail Interiors / Environment
Category: Retailer
Title: Whole Foods Market Store
Client: Whole Foods Market
Agency: Second Story (SapientNitro), Atlanta
Award: FAB Award
