Winners FAB Awards 2016
#MyFamilyCan
Packaging Design: Effectiveness
Category: Savoury Foods
Title: #MyFamilyCan
Client: SPC Packaged Fruits & Vegetables
Agency: Leo Burnett Melbourne
Award: Silver Award
A Natural Silence
TV & Cinema
Category: Dairy Products
Title: A Natural Silence
Client: Brownes
Agency: Meerkats, Australia
Award: Silver Award
Alive Inside
TV & Cinema, Online
Category: Alcoholic Drinks
Title: Alive Inside
Client: Guinness
Agency: AMV BBDO, London
Award: Silver Award (x2)
Bango App – Serving Street Food to the Masses
Mobile Marketing: Effectiveness
Category: Savoury Foods
Title: Bango App – Serving Street Food to the Masses
Client: Bango
Agency: Mindshare, Indonesia
Award: Silver Award
BEAR Claws
Packaging Design
Category: Confectionery & Snacks
Title: BEAR Claws
Client: BEAR
Agency: B&B Studio, London
Award: Silver Award
Beer’d Up
Concept Design
Category: Alcoholic Drinks
Title: Beer’d Up
Client: Beer’d Up
Agency: Springetts Brand Design Consultants, London
Award: Silver Award
Big Mac Shop
Integrated Campaign
Category: Retailers
Title: Big Mac Shop
Client: McDonald’s
Agency: DDB Stockholm
Award: Silver Award
Big Start
Branded Content: Effectiveness
Category: Non-Alcoholic Drinks
Title: Big Start
Client: Nescafé Original
Agency: Iris Worldwide, London
Award: Silver Award
Bond
Press & Print, Posters & OOH
Category: Confectionery & Snacks
Title: Bond
Client: KitKat
Agency: J.Walter Thompson London
Award: FAB Award (x2)
Burger Arena
Ambient
Category: Retailer
Title: Burger Arena
Client: McDonald’s
Agency: Leo Burnett Germany/Thjnk AG
Award: FAB Award
Burger King Halloween Packaging
Packaging Design
Category: Retailers
Title: Halloween Packaging
Client: Burger King
Agency: Turner Duckworth: London & San Francisco
Award: Silver Award
Burger King Holiday Packaging
Packaging Design
Category: Retailers
Title: Holiday Packaging
Client: Burger King
Agency: Turner Duckworth: London & San Francisco
Award: Silver Award
Burger Report
Collateral & POS
Category: Retailers
Title: Burger Report
Client: McDonald’s
Agency: Leo Burnett Germany / Thjnk AG
Award: Silver Award
Celebrating The Bottle’s 100-Year Anniversar
Posters & OOH
Category: Non-Alcoholic Drinks
Title: Celebrating The Bottle’s 100-Year Anniversar
Client: Coca-Cola
Agency: Turner Duckworth: London & San Francisco
Award: FAB Award
Charging Digital Poster
Collateral & POS
Category: Retailers
Title: Charging Digital Poster
Client: McDonald’s
Agency: Leo Burnett London
Award: Silver Award
Chinese Burn
Press & Print
Category: Savoury Foods
Title: Chinese Burn
Client: Blue Dragon
Agency: J.Walter Thompson London
Award: Silver Award
Christmas Break
Best use of Media
Category: Confectionery & Snacks
Title: Christmas Break
Client: KitKat
Agency: J. Walter Thompson London
Award: FAB Award
Cono Sur – Official Wine of Le Tour de France
Sales Promotion: Effectiveness
Category: Alcoholic Drinks
Title: Cono Sur – Official Wine of Le Tour de France
Client: Cono Sur
Agency: Grand Central Creative, London
Award: FAB Award
Coors Light Visual Identity
Brand Identity & Brand Redesign
Category: Alcoholic Drinks
Title: Coors Light Visual Identity
Client: Coors Light
Agency: Turner Duckworth: London & San Francisco
Award: Silver Award & FAB Award
Cornish Bakery: Interior Rebrand
Interiors & Retail Environment: Effectiveness
Category: Retailer
Title: Interior Rebrand
Client: The Cornish Bakery
Agency: Absolute, Cornwall
Award: FAB Award
Crystal Pepsi
Mobile Marketing: Effectiveness
Category: Non-Alcoholic Drinks
Title: Crystal Pepsi
Client: Pepsi
Agency: OMD, USA
Award: Silver Award
Dessert Bar
Interiors & Retail Environment
Category: Retailers
Title: Dessert Bar
Client: Shugaa
Agency: Party/Space/Design, Thailand
Award: FAB Award
Discovery Spoons
Collateral & POS
Category: Savoury Food
Title: Discovery Spoons
Client: Maille
Agency: Mr. President, London
Award: Silver Award
Dual Lane Drive Thru
Posters & OOH
Category: Retailer
Title: Dual Lane Drive Thru
Client: McDonald’s
Agency: Leo Burnett London
Award: Silver Award
Endangered Eats
Experiential Campaign
Category: Health Foods
Title: Endangered Eats
Client: Seeds of Change
Agency: BBDO San Francisco
Award: FAB Award
Enjoy
Concept Design
Category: Baking/Sweet Foods
Title: Enjoy
Client: Enjoy
Agency: Springetts Brand Design Consultants, London
Award: Silver Award
Extra Gum “Sarah & Juan”
TV & Cinema, Viral, Online, Integrated Campaign
Category: Confectionery & Snacks
Title: “Sarah & Juan”
Client: Extra Gum
Agency: Energy BBDO, Chicago
Award: Silver Award, FAB (x3) & FABulous Award
Filthy Cow Burger Bar
Interiors & Retail Environment
Category: Retailers
Title: Filthy Cow Burger Bar
Client: Filthy Cow Restaurant
Agency: Mystery Ltd, London
Award: FAB Award
Foodography
Experiential Campaign
Category: Alcoholic Drinks
Title: Foodography
Client: Carmel Wines
Agency: Baumann Ber Rivnay / Saatchi & Saatchi Israel
Award: FAB Award
Fortnum & Mason Chic Novelties
Packaging Design
Category: Confectionery & Snacks
Title: Chic Novelties
Client: Fortnum & Mason
Agency: Design Bridge, London
Award: Silver Award
Frank & Brut
Interiors & Retail Environment
Category: Retailers
Title: Frank & Brut
Client: Frank & Brut
Agency: Pinkeye, Belgium
Award: FAB Award
Fruit Shoot Mini Mudder
Experiential Campaign: Effectiveness
Category: Non-Alcoholic Drinks
Title: Fruit Shoot Mini Mudder
Client: Britvic
Agency:
Award: Silver Award
Give A Dog A Job
Radio
Category: Pet Foods
Title: Give A Dog A Job
Client: Pedigree
Agency: AMV BBDO, London
Award: Silver Award
Good Things Come From All-Bran
Concept Design
Category: Baking/Sweet Foods
Title: Good Things Come From All-Bran
Client: Kellogg’s All-Bran
Agency: Leo Burnett, Toronto
Award: Silver Award
Halloween Spooky Special
Branded Content, Online
Category: Confectionery & Snacks
Title: The Halloween Spooky Special
Client: Snickers
Agency: BBDO New York
Award: Silver Award & FAB Award
Healthy Halloween
Press & Print
Category: Health Foods, Photography & Savoury Foods
Title: Healthy Halloween
Client: ICA
Agency: King, Sweden
Award: Silver Award (x2) & FAB Award
How Do You Create A Brand From A Tea Bag?
Packaging Design: Effectiveness
Category: Non-Alcoholic Drinks
Title: How Do You Create A Brand From A Tea Bag?
Client: Joe’s Tea Company
Agency: Echo Brand Design, London
Award: Silver Award
iKitten
Best use of Technology
Category: Confectionery & Snacks
Title: iKitten
Client: McVitie’s
Agency: Grey London
Award: Silver Award
It Could Happen to Anyone
Press & Print
Category: Photography
Title: It Could Happen to Anyone
Client: Hospitality Action
Agency: Mercieca, London
Award: FAB Award
Japanese Sake – KOI
Packaging Design
Category: Alcoholic Drinks
Title: Japanese Sake – KOI
Client: Imayotsukasa
Agency: Bullet, Japan
Award: FAB Award
Journey to Christmas
TV & Cinema, User Generated Content
Category: Retailers
Title: Journey to Christmas
Client: McDonald’s
Agency: Leo Burnett London
Award: Silver Award (x2)
Keep It Tea
Brand Redesign
Category: Non-Alcoholic Drinks
Title: Keep It Tea
Client: PG Tips
Agency: Jones Knowles Ritchie, London
Award: Silver Award
La French Touch
Best use of Technology, Mobile, Website
Category: Alcoholic Drinks
Title: La French Touch
Client: Martell
Agency: AKQA, Paris
Award: Silver Award (x2) & FAB Award
LeBon
Direct Marketing, Experiential, Branded Entertainment
Category: Retailers
Title: LeBon
Client: Lidl
Agency: INGO, Sweden
Award: Silver Award (x2) & FAB Award
Little Twists
TV & Cinema, Integrated Campaign
Category: Retailers
Title: Little Twists
Client: Sainsbury’s
Agency: AMV BBDO, London
Award: Silver Award & FAB Award
Magnum Pink and Black
Online Advertising: Effectiveness
Category: Dairy Products
Title: Magnum Pink and Black
Client: Magnum
Agency: TMW Unlimited, London
Award: Silver Award
Marmite “Summer of Love/Hate” Limited Edition
Packaging Design
Category: Savoury Foods
Title: “Summer of Love/Hate” Limited Edition
Client: Marmite
Agency: Hornall Anderson, USA
Award: Silver Award
Mask of Sociability
Collateral & POS, Sales Promotion & Best use of Media
Category: Alcoholic Drinks
Title: Mask of Sociability
Client: Smirnoff
Agency: Beacon/Leo Burnett Tokyo
Award: Silver Award (x2) & FAB Award
McDonald’s Breakfast
Press & Print
Category: Retailers
Title: Breakfast
Client: McDonald’s
Agency: Leo Burnett, Dubai
Award: Silver Award
McDonald’s Day and Night
Press & Print
Category: Retailers
Title: Day and Night
Client: McDonald’s
Agency: Leo Burnett, Dubai
Award: Silver Award
McDonald’s New Year Day
TV & Cinema, Best use of Media
Category: Retailer
Title: New Year Day
Client: McDonald’s
Agency: DDB Stockholm
Award: Silver Award & FAB Award
Mineral Water For Kids
Packaging Design
Category: Non-Alcoholic Drinks
Title: Mineral Water For Kids
Client: Nongfu Spring
Agency: Horse, UK
Award: FAB Award
Mog’s Christmas Calamity
TV & Cinema: Creative & Effectiveness
Category: Retailers
Title: Mog’s Christmas Calamity
Client: Sainsbury’s
Agency: ANV BBDO, London
Award: Silver Award & FAB Award
O SMS
Branded Content
Category: Non-Alcoholic Drinks
Title: O SMS
Client: Coca-Cola
Agency: Pereira & O’Dell, USA
Award: Silver Award
Opening Good Times
Direct Marketing
Category: Confectionery & Snacks
Title: Opening Good Times
Client: Calbee
Agency: Leo Burnett Hong Kong
Award: FAB Award
Parking While Hungry
Ambient
Category: Confectionery & Snacks
Title: Parking While Hungry
Client: Snickers
Agency: BBDO New York
Award: Silver Award
Party Hard Moms
Online Advertising
Category: Special
Title: Party Hard Moms
Client: Hefty Cups
Agency: Havas Worldwide Chicago
Award: Silver Award
Penny – Orto Mio
Brand Redesign
Category: Savoury Foods
Title: Penny – Orto Mio
Client: Penny – Orto Mio
Agency: Williams Murray Hamm, London
Award: Silver Award
Pepsi + EMPIRE Partnership
Branded Entertainment: Effectiveness
Category: Non-Alcoholic Drinks
Title: Pepsi EMPIRE Partnership
Client: Pepsi
Agency: OMD, USA
Award: FAB Award
Picnic Blanket
Posters & OOH, Best use of Media
Category: Alcoholic Drinks
Title: Picnic Blanket
Client: Fruits & Wine
Agency: Rosapark, France
Award: Silver Award (x2)
Probably the Best Poster in the World
Posters & OOH: Creative & Effectiveness
Category: Alcoholic Drinks
Title: Probably the Best Poster in the World
Client: Carlsberg
Agency: Fold7, London
Award: Silver Award & FAB Award
Proud to Open Rugby World Cup 2015
Integrated Campaign: Effectiveness
Category: Alcoholic Drinks
Title: Proud to Open Rugby World Cup 2015
Client: Heineken
Agency: St Luke’s, London
Award: Silver Award
Restaurant Villa Vela
Interiors & Retail Environment
Category: Retailers
Title: Restaurant Villa Vela
Client: Evento (Villa Vela)
Agency: Isacco Brioschi Architects, Italy
Award: FAB Award
Rich Kids of Instagram
Online Advertising
Category: Retailers
Title: Rich Kids of Instagram
Client: KFC
Agency: MRM McCann Romania
Award: FAB & FABulous Award
Road Trip
TV & Cinema
Category: Pet Foods
Title: Road Trip
Client: Cesar
Agency: AMV BBDO, London
Award: Silver Award
Rugby: The Right Path
Branded Entertainment
Category: Alcoholic Drinks
Title: Rugby: The Right Path
Client: Guinness
Agency: AMV BBDO, London
Award: FAB Award
Seed and Bean
Brand Redesign: Effectiveness
Category: Green Organic Sustainable
Title: Seed and Bean
Client: Seed and Bean
Agency: Family (and friends), London
Award: Silver Award
Seedlip Range
Packaging Design
Category: Non-Alcoholic Drinks
Title: Seedlip Range
Client: Seedlip
Agency: Pearlfisher, USA
Award: Silver Award
Sharper Flavour From The Land Of Contrasts
Packaging Design
Category: Dairy Products
Title: Sharper flavour from the land of contrasts
Client: Skyr
Agency: Elmwood, Leeds
Award: Silver Award
Soreen Meet the Minions
Sales Promotion: Effectiveness
Category: Baking/Sweet Foods
Title: Soreen Meet the Minions
Client: Soreen
Agency: Brass, Leeds
Award: FAB Award
Sports Illustrated
Press & Print
Category: Confectionery & Snacks
Title: Sports Illustrated
Client: Snickers
Agency: BBDO New York
Award: FAB Award
Springs’ Smokery Range
Packaging Design
Category: Savoury Foods
Title: Springs’ Smokery Range
Client: Springs’ Smokery
Agency: Distil Studio, Hertfordshire
Award: FAB Award
Squeeze Bottles
Packaging Design
Category: Non-Alcoholic Drinks
Title: Squeeze Bottles
Client: Oh! – Saft
Agency: Leo Burnett, Germany
Award: FAB & FABulous Award
Switcheroo
Guerilla, Online, Branded Entertainment, Best use of Media
Category: Confectionery & Snacks
Title: Switcheroo
Client: Snickers
Agency: BBDO New York
Award: Silver Award (x3) & FAB Award
Talkable Vegetables
Ambient
Category: Green Organic Sustainable
Title: Talkable Vegetables
Client: Hug Mart
Agency: Hakuhodo, Japan
Award: Silver Award
TÅPPED Birch Tree Water
Packaging Design
Category: Non-Alcoholic Drinks
Title: TÅPPED Birch Tree Water
Client: TÅPPED
Agency: Horse, UK
Award: FAB & FABulous Award
Taste Joy Campaign
Mobile Marketing: Effectiveness
Category: Dairy Products
Title: Taste Joy Campaign
Client: Wall’s
Agency: Out There Media/Mindshare/Arcade/XL Axiata, Indonesia
Award: Silver Award
Teaforia Gourmet Ground Tea
Brand Redesign
Category: Non-Alcoholic Drinks
Title: Teaforia Gourmet Ground Tea
Client: Teaforia
Agency: This Way Up, London
Award: Silver Award
The Awesome Job You Can’t Apply For
Experiential Campaign: Effectiveness
Category: Alcoholic Drinks
Title: The Awesome Job You Can’t Apply For
Client: Grant’s Whisky
Agency: SapientNitro, USA
Award: Silver Award
The Bootiful Game
Packaging Design
Category: Alcoholic Drinks
Title: The Bootiful Game
Client: Carlsberg Export
Agency: Taxi Studio, Bristol
Award: Silver Award
The Finest Tea Collection
Brand Redesign: Effectiveness
Category: Non-Alcoholic Drinks
Title: The Finest Tea Collection
Client: Newby
Agency: Lewis Moberly, London
Award: Silver Award
The Giant Crumpet Show
TV & Cinema: Effectiveness
Category: Confectionery & Snacks
Title: The Giant Crumpet Show
Client: Warburtons
Agency: WCRS, London
Award: FAB Award
The Healthy Delivery Service
Ambient, Sales Promotion, Experiential, Social Media & Best use of Media
Category: Retailers
Title: The Healthy Delivery Service
Client: Sodo
Agency: TBWA London
Award: Silver Award (x5)
The Hero
TV & Cinema
Category: Alcoholic Drinks
Title: The Hero
Client: Heineken
Agency: Publicis Italy
Award: Silver Award
The Language Of Wine
Brand Identity
Category: Alcoholic Drinks
Title: The Language Of Wine
Client: Ksara Wine
Agency: Leo Burnett, Beirut
Award: Silver Award
The Lie Detector
Direct Marketing
Category: Retailers
Title: The Lie Detector
Client: Lidl
Agency: INGO, Sweden
Award: Silver Award
The Live Tube
Direct Marketing
Category: Alcoholic Drinks
Title: The Live Tube
Client: Heineken
Agency: Publicis Italy
Award: FAB Award
The Perfect Ride
Ambient
Category: Non-Alcoholic Drinks
Title: The Perfect Ride
Client: Pepsi Max
Agency: AMV BBDO, London
Award: FAB Award
The Snickers Write-off
Branded Content
Category: Confectionery & Snacks
Title: The Snickers Write-off
Client: Snickers
Agency: BBDO New York
Award: FAB Award
Vloggers
Social Media & Online
Category: Confectionery & Snacks
Title: Vloggers
Client: Snickers
Agency: AMV BBDO, London
Award: Silver Award & FAB Award
Wagamama Takeaway Packaging
Packaging Design
Category: Savoury Foods
Title: Takeaway Packaging
Client: Wagamama
Agency: Pearlfisher, London
Award: FAB Award
We Hear You + Celebration
TV & Cinema, User Generated Content
Category: Retailers
Title: We Hear You Celebration
Client: McDonald’s
Agency: Leo Burnett Chicago
Award: FAB (x2) & FABulous Award
You Make Mistakes When You’re Hungry
Ambient, Guerilla & Best use of Media
Category: Confectionery & Snacks
Title: You Make Mistakes When You’re Hungry
Client: Snickers
Agency: BBDO New York
Award: Silver Award (x3)
