Winners FAB Awards 2018
Aberlour – Let the Deed Show
Integrated Campaigns
Category: Alcoholic Drinks
Title: Let the Deed Show
Client: Aberlour
Agency: Williams Murray Hamm, London
Award: Silver Award
Absolut Vodka – Never Gonna GIF You Up
Branded Content & Entertainment (Effectiveness)
Category: Alcoholic Drinks
Title: Never Gonna GIF You Up
Client: Absolut Vodka
Agency: Sebton Co, Stockholm
Award: Silver Award
Amagansett Sea Salt Rebrand
Packaging Design
Category: Baking Foods & Cooking Ingredients
Title: Amagansett Sea Salt Rebrand
Client: Amagansett Sea Salt
Agency: Safari Sundays, New York
Award: Silver Award
Archie Rose X Horisumi Gin Series
Packaging Design
Category: Alcoholic Drinks
Title: Archie Rose X Horisumi Gin Series
Client: Archie Rose
Agency: Squad Ink, Australia
Award: FAB Award
Bacardí – Music Liberates Music
Branded Content & Entertainment & Online Marketing
Category: Alcoholic Drinks
Title: Music Liberates Music
Client: Bacardí
Agency: BBDO New York
Award: Silver Award, FAB Award & FABulous Award
Bacardí – Snapchat Music Video
Best Use of Tech & Best Use of Media
Category: Alcoholic Drinks
Title: Snapchat Music Video
Client: Bacardí
Agency: BBDO New York
Award: Silver Award x2
Bandido – Disrupting the California Coffee Scene
Brand Identity
Category: Non-Alcoholic Drinks
Title: Disrupting the California Coffee Scene
Client: Bandido
Agency: Magpie Studio, London
Award: FAB Award & FABulous Award
Be More Berocca
TV & Cinema Advertising
Category: Non-Alcoholic Drinks
Title: Be More Berocca
Client: Berocca
Agency: J. Walter Thompson London
Award: Silver Award
Beautifood – The Beautea
Packaging Design
Category: Non-Alcoholic Drinks
Title: The Beautea
Client: Beautifood
Agency: Supperstudio, Spain
Award: Silver Award
Big Mac 50: BFI IMAX Wrap Around
Best Use of Media
Category: Retailer
Title: Big Mac 50: BFI IMAX Wrap Around
Client: McDonald’s
Agency: Leo Burnett London & OMD
Award: FAB Award
BÖKAN London
Interiors / Retail Environment
Category: Retailer
Title: BÖKAN London
Client: BÖKAN London
Agency: Mystery Ltd, London
Award: FAB Award & FABulous Award
Bombay Sapphire – Art Without Labels
Experiential Campaigns
Category: Alcoholic Drinks
Title: Art Without Labels
Client: Bombay Sapphire
Agency: BBDO New York
Award: FAB Award
Burger King Holiday Packaging 2017
Packaging Design
Category: Retailer
Title: Burger King Holiday Packaging 2017
Client: Burger King
Agency: Turner Duckworth: UK & USA
Award: Silver Award
Cadbury – Mum’s Birthday
TV & Cinema Advertising
Category: Confectionery & Snacks
Title: Mum’s Birthday
Client: Cadbury Dairy Milk
Agency: VCCP, London
Award: FAB Award
Cadbury – The Glass and a Half Shop
Experiential Campaigns
Category: Confectionery & Snacks
Title: The Glass and a Half Shop
Client: Cadbury Dairy Milk
Agency: VCCP, London
Award: Silver Award
Campbell’s – Recipe Reality Check
Online Marketing & Social Media / Social Business
Category: Savoury Foods
Title: Recipe Reality Check
Client: Campbell’s
Agency: BBDO New York
Award: FAB Award x2
Captain Morgan – Cultural Commentary & Community Management
Social Media / Social Business (Effectiveness)
Category: Alcoholic Drinks
Title: Cultural Commentary & Community Management
Client: Captain Morgan
Agency: Gravity Road, London
Award: Silver Award
Carlsberg – Probably TEDx
Experiential & Best Use of Media
Category: Alcoholic Drinks
Title: Probably TEDx
Client: Carlsberg
Agency: Happiness/An FCB Alliance, Brussels
Award: Silver Award & FAB Award
Carlsberg EXPØRT – A Story of Brand Reinvigoration
Brand Redesign (Effectiveness)
Category: Alcoholic Drinks
Title: A Story of Brand Reinvigoration
Client: Carlsberg EXPØRT
Agency: Taxi Studio, Bristol
Award: FAB Award
Charbonnel et Walker – Christmas Collection
Packaging Design
Category: Confectionery & Snacks
Title: Christmas Collection
Client: Charbonnel et Walker
Agency: Together Design, London
Award: Silver Award
Courvoisier Limited Edition Lantern Pack
Concept (Design & Packaging)
Category: Alcoholic Drinks
Title: Limited Edition Lantern Pack
Client: Courvoisier
Agency: Studio Minerva, London
Award: Silver Award
Demoiselle by Galvin
Interiors / Retail Environment
Category: Retailer
Title: Demoiselle by Galvin
Client: Galvin Restaurants
Agency: DesignLSM, Brighton
Award: FAB Award & FABulous Award
Fortnum & Mason – Florentines
Packaging Design
Category: Confectionery & Snacks
Title: Florentines
Client: Fortnum & Mason
Agency: Design Bridge, London
Award: FAB Award
Galvin Dubai
Interiors / Retail Environment
Category: Retailer
Title: Galvin Dubai
Client: Galvin Restaurants
Agency: DesignLSM, Brighton
Award: Silver Award
GREK Tea
Packaging Design
Category: Non-Alcoholic Drinks
Title: GREK Tea
Client: GREK
Agency: Interabang, London
Award: FAB Award
Guinness – Compton Cowboys
Branded Content & Entertainment
Category: Alcoholic Drinks
Title: Compton Cowboys
Client: Guinness
Agency: AMV BBDO, London
Award: FAB Award
Hagkaup Smaralind: Happy Shopping!
Interiors / Retail Environment (Effectiveness)
Category: Retailer
Title: Hagkaup Smaralind: Happy Shopping!
Client: Hagkaup
Agency: M Worldwide Ltd, London
Award: FAB Award
Highland Spring – A Modern Scottish Classic
Packaging Design (Effectiveness)
Category: Non-Alcoholic Drinks
Title: Highland Spring – A Modern Scottish Classic
Client: Highland Spring
Agency: Taxi Studio & Touch Pack Design, UK
Award: Silver Award
Hortus Gin Liqueurs Range
Packaging Design (Effectiveness)
Category: Alcoholic Drinks
Title: Hortus Gin Liqueurs Range
Client: Hortus
Agency: Design Activity, Bristol
Award: Silver Award
How Do You Like Your Eggs? Campaign
Press & Print
Category: Savoury Foods
Title: How Do You Like Your Eggs? Campaign
Client: The Incredible Egg
Agency: Energy BBDO Chicago
Award: Silver Award
Hunt & Brew – Single Origin Cold Brew Coffee Range
Packaging Design (Effectiveness)
Category: Dairy Products
Title: Single Origin Cold Brew Coffee Range
Client: Hunt and Brew
Agency: Boxer & Co, Australia
Award: Silver Award
Idahoan Perfect Mash
Direct Marketing (Effectiveness)
Category: Savoury Foods
Title: Idahoan Perfect Mash
Client: Idahoan Foods
Agency: Aesop Agency, London
Award: Silver Award
Karhu Limited Edition
Packaging Design
Category: Alcoholic Drinks
Title: Karhu Limited Edition
Client: Karhu
Agency: Design Bridge, London
Award: Silver Award
KitKat – Crossy Roads for Real
Influencer Marketing
Category: Confectionery & Snacks
Title: Crossy Roads for Real
Client: KitKat
Agency: J. Walter Thompson London
Award: FAB Award
Lavazza a Modo Mio Jolie + Star Wars – Cuptroopers
TV & Cinema Advertising
Category: Non-Alcoholic Drinks
Title: Cuptroopers
Client: Lavazza a Modo Mio Jolie & Star Wars
Agency: Armando Testa, Italy
Award: Silver Award
LoneWolf Spirits Range
Packaging Design
Category: Alcoholic Drinks
Title: LoneWolf Spirits Range
Client: LoneWolf Spirits
Agency: B&B Studio, London
Award: FAB Award
Lotte Food Avenue
Interiors / Retail Environment
Category: Retailer
Title: Lotte Food Avenue
Client: Lotte
Agency: CADA Design, London
Award: FAB Award
M&M’s – Brighter Together Campaign
Press & Print
Category: Confectionery & Snacks
Title: Brighter Together Campaign
Client: M&M’s
Agency: BBDO New York
Award: Silver Award
M&M’s and Friends
Mobile Marketing, User Generated Content & Social Media
Category: Confectionery & Snacks
Title: M&M’s and Friends
Client: M&M’s
Agency: BBDO New York
Award: FAB Award x3
Made of More Football Stories Campaign
TV & Cinema Advertising
Category: Alcoholic Drinks
Title: Made of More Football Stories Campaign
Client: Guinness Africa
Agency: AMV BBDO, London
Award: FAB Award
McCafé – Madness
Integrated Campaigns (Effectiveness)
Category: Non-Alcoholic Drinks
Title: McCafé Madness
Client: McDonald’s
Agency: Leo Burnett London
Award: FAB Award
McDonald’s – Beef Fairytales
Radio Advertising
Category: Retailer
Title: Beef Fairytales
Client: McDonald’s
Agency: Leo Burnett London
Award: Silver Award
McDonald’s – Big Mac x Bacon Collaboration
Integrated Campaigns
Category: Retailer
Title: Big Mac x Bacon Collaboration
Client: McDonald’s
Agency: Cossette, Canada
Award: FAB Award
McDonald’s – Flat What?
TV & Cinema Advertising
Category: Non-Alcoholic Drinks
Title: Flat What?
Client: McDonald’s
Agency: Leo Burnett London
Award: FAB Award
McDonald’s – Follow the Arches
Poster / Outdoor / OOH & Best Use of Media
Category: Retailer
Title: Follow the Arches
Client: McDonald’s
Agency: Cossette, Canada
Award: FAB Award x2
McDonald’s – Go All Out for Great Taste of America
TV & Cinema Advertising
Category: Retailer
Title: Go All Out for Great Taste of America
Client: McDonald’s
Agency: Leo Burnett London
Award: Silver Award
McDonald’s – McCoins
Ambient Media
Category: Retailer
Title: McCoins
Client: McDonald’s
Agency: Nord DDB Stockholm
Award: Silver Award
McDonald’s – Mobile Menu
Poster / Outdoor / OOH
Category: Retailer
Title: Mobile Menu
Client: McDonald’s
Agency: Cossette, Canada
Award: FAB Award & FABulous Award
McDonald’s – Reindeer Ready
Integrated Campaigns
Category: Retailer
Title: Reindeer Ready
Client: McDonald’s
Agency: Leo Burnett London
Award: FAB Award
Miller Lite – Baseball Packaging 2017
Packaging Design
Category: Alcoholic Drinks
Title: Baseball Packaging 2017
Client: Miller Lite
Agency: Turner Duckworth: UK & USA
Award: Silver Award
Minnamame
Packaging Design
Category: Health Foods
Title: Minnamame
Client: Minnamame
Agency: Yindee Design, Thailand
Award: Silver Award
Mirinda – #ReleaseThePressure
Online Marketing & Integrated Campaigns
Category: Non-Alcoholic Drinks
Title: #ReleaseThePressure
Client: Mirinda
Agency: BBDO India
Award: Silver Award, FAB Award & FABulous Award
Mountain Dew’s New Driver: ESPN Interview
Branded Content & Entertainment
Category: Non-Alcoholic Drinks
Title: Dew’s New Driver: ESPN Interview
Client: Mountain Dew
Agency: BBDO New York
Award: Silver Award
Naturally
Interiors / Retail Environment
Category: Retailer
Title: Naturally
Client: Naturally
Agency: FormRoom, London
Award: Silver Award
New Zealand Jerky – Serious Meat
Branded Content & Entertainment
Category: Savoury Foods
Title: Serious Meat
Client: New Zealand Jerky
Agency: North Inc, USA
Award: Silver Award
Nobu Downtown
Interiors / Retail Environment
Category: Retailer
Title: Nobu Downtown
Client: Nobu
Agency: Rockwell Group, New York
Award: FAB Award
Pedigree – General Howe’s Dog
TV & Cinema Advertising
Category: Pet Foods
Title: General Howe’s Dog
Client: Pedigree
Agency: BBDO New York
Award: FAB Award
Pedigree – Pick Me
TV & Cinema Advertising
Category: Pet Foods
Title: Pick Me
Client: Pedigree
Agency: BBDO New York
Award: Silver Award
Pepsi x Empire 2.0
Branded Content & Entertainment (Effectiveness)
Category: Non-Alcoholic Drinks
Title: Pepsi x Empire 2.0
Client: Pepsi
Agency: OMD, USA
Award: Silver Award
Quaker Oats – #FuelForTheRealFit
Online Marketing (Effectiveness)
Category: Baking Foods & Cooking Ingredients
Title: #FuelForTheRealFit
Client: Quaker Oats
Agency: BBDO India
Award: Silver Award
Raimondi Amarone – Wine Range
Packaging Design
Category: Alcoholic Drinks
Title: Wine Range
Client: Raimondi Amarone
Agency: CH Graphiste, Stockholm
Award: FAB Award
SAS Scandinavian Airlines – SAS Cube
Packaging Design
Category: Special
Title: SAS Cube
Client: SAS Scandinavian Airlines
Agency: deSter, Belgium
Award: Silver Award
Smirnoff – Choose Love Limited Edition
Packaging Design
Category: Alcoholic Drinks
Title: Choose Love Limited Edition
Client: Smirnoff
Agency: Design Bridge, London
Award: Silver Award & FAB Choice Award
Snickers – Hunger Spotter
Radio Advertising
Category: Confectionery & Snacks
Title: Hunger Spotter
Client: Snickers
Agency: AMV BBDO, London
Award: FAB Award
Snickers – Recovery Room
TV & Cinema Advertising
Category: Confectionery & Snacks
Title: Recovery Room
Client: Snickers
Agency: BBDO New York
Award: Silver Award
Snickers – The Hungry TV Channel
Guerrilla Marketing & Best Use of Media
Category: Confectionery & Snacks
Title: The Hungry TV Channel
Client: Snickers
Agency: AMV BBDO, London
Award: Silver Award, FAB Award & FABulous Award
St Erhard Packaging
Packaging Design
Category: Alcoholic Drinks
Title: St Erhard Packaging
Client: St Erhard
Agency: Bedow, Stockholm
Award: Silver Award
Subway Visual Identity
Brand Redesign
Category: Retailer
Title: Subway Visual Identity
Client: Subway
Agency: Turner Duckworth: UK & USA
Award: FAB Award
Tanqueray Flor De Sevilla
Packaging Design
Category: Alcoholic Drinks
Title: Tanqueray Flor De Sevilla
Client: Tanqueray
Agency: Design Bridge, London
Award: Silver Award
Tea Society Campaign
Poster / Outdoor / OOH
Category: Photography
Title: Tea Society Campaign
Client: Society Tea
Agency: Black Swan Life Communications, India
Award: FAB Award
Tenderstem – Make Every Dish a Little Adventure
Press & Print
Category: Savoury Foods
Title: Make Every Dish a Little Adventure
Client: Tenderstem
Agency: McCann Bristol
Award: FAB Award
Tennent’s Lager – Here to Serve Campaign 2017
Social Media / Social Business
Category: Alcoholic Drinks
Title: Here to Serve Campaign 2017
Client: Tennent’s Lager
Agency: Bright Signals, Scotland
Award: Silver Award
The Albert
Interiors / Retail Environment
Category: Retailer
Title: The Albert
Client: The Albert
Agency: Rockwell Group, New York
Award: FAB Award
The Pedigree Adoptable Mask
Best Use of Technology
Category: Pet Foods
Title: The Pedigree Adoptable Mask
Client: Pedigree
Agency: BBDO New York
Award: FAB Award
The Scenery of Fuchun
Interiors / Retail Environment
Category: Retailer
Title: The Scenery of Fuchun
Client: TAKAO 1972 & Kunming Branch
Agency: Next Design Group, Taiwan
Award: Silver Award
Tonight Josephine & Bar Elba
Brand Identity
Category: Retailer
Title: Tonight Josephine & Bar Elba
Client: Tonight Josephine & Bar Elba
Agency: Junction Studio, London
Award: Silver Award
Tuborg Visual Identity Redesign
Brand Redesign
Category: Alcoholic Drinks
Title: Visual Identity Redesign
Client: Tuborg
Agency: Turner Duckworth: UK & USA
Award: Silver Award
Warburtons – Pride & Breadjudice
TV & Cinema & Integrated Campaigns
Category: Baking Foods & Cooking Ingredients
Title: Pride & Breadjudice
Client: Warburtons
Agency: WCRS, London
Award: Silver Award x2
We’ll Fill in While You Fill Up Campaign
TV & Cinema Advertising
Category: Savoury Foods
Title: We’ll Fill in While You Fill Up Campaign
Client: Campbell’s Chunky
Agency: BBDO New York
Award: Silver Award
Where There’s Fab There’s Fun Campaign
Poster / Outdoor / OOH
Category: Dairy Products
Title: Where There’s Fab There’s Fun Campaign
Client: Fab
Agency: Isobel, London
Award: Silver Award
Wrigley’s Gum – Happy Birthday Campaign
TV & Cinema Advertising
Category: Confectionery & Snacks
Title: Happy Birthday Campaign
Client: Wrigley’s Gum
Agency: AMV BBDO, London
Award: FAB Award
You’re Off Your Game When You’re Hungry Campaign
TV & Cinema Advertising
Category: Confectionery & Snacks
Title: You’re Off Your Game When You’re Hungry
Client: Snickers
Agency: BBDO New York
Award: Silver Award
Zizzi Takeaway Packaging
Packaging Design
Category: Savoury Foods
Title: Zizzi Takeaway Packaging
Client: Zizzi
Agency: Pearlfisher, London
Award: Silver Award
